Brand Tone

Elegant & Artisanal, Natural & Authentic, Sophisticated & Passionate

Brand Values

• •Quality & Craftsmanship
• •Purity & Natural Origin
• •Tradition & Heritage
• •Sophisticated Enjoyment

Best Practices

• •Embrace Visual Storytelling: Continue using high-quality, evocative imagery that connects the product to Norwegian nature and sophisticated moments. The visuals are a strong asset and should always align with the elegant and artisanal tone.
• •Use a Lexicon of Craft: Consistently use keywords that reinforce brand values in all copy: "artisanal," "handcrafted," "Norwegian apples," "traditional methods," "pure," and "authentic." This builds a clear brand identity.
• •Educate the Audience: Share content about the cider-making process, the specific apple varieties used, and ideal food pairings. This reinforces the brand's expertise and passion, justifying its premium positioning.
• •Engage with Sophistication: When interacting with the audience, maintain a polite, passionate, and knowledgeable tone. Answer questions with detailed, thoughtful responses that reflect the care put into the product.
• •Clarify the Brand Identity: To combat name confusion, subtly emphasize the product category in social media bios and key communications (e.g., "Søte Sider - Artisanal Norwegian Cider"). This will help differentiate the brand and attract the correct audience.

Social Perception

Søte Sider is positioned as a niche, premium player in the Norwegian craft cider category. It is likely perceived as a high-end option for consumers interested in craft beverages and local products, appealing to those seeking a sophisticated drink for special occasions. The brand's elegant branding suggests quality and refinement. The primary challenge is low online visibility and name confusion with other brands.

Copy Examples

• •Rooted in Norwegian nature. Crafted by hand. Every bottle of Søte Sider captures the crisp essence of our orchards and the pure spirit of the fjords. Taste the tradition.
• •Our award-winning 'Fruktbar' cider is a tribute to the Aroma and Discovery apples harvested at peak ripeness. With delicate notes of stone fruit and a balanced, crisp finish, it is the perfect companion for fresh seafood or a moment of quiet celebration. A true artisanal experience.
• •Elevate your dining experience. The complex, semi-sweet profile of Søte Sider cuts through rich flavors and complements delicate dishes. Discover the perfect food pairing for your next meal. #NorwegianCider #Artisanal
• •Søte Sider: Norway's Craft in a Bottle.
• •Weekend moments, made more beautiful. What are you celebrating? #SøteSider #Håndverkssider