Brand Tone

Knowledgeable & Authoritative, Passionate & Enthusiastic, Customer-Focused & Generous, Reliable & Trustworthy, Traditional & Established

Brand Values

• •Quality
• •Expertise
• •Customer Satisfaction
• •Fairness
• •Community Engagement

Best Practices

• •Showcase Expertise: Consistently include specific details about daylily characteristics, awards, or hybridizer information. Use horticultural terms accurately but explain them if necessary for a broader audience (e.g., "UF - Unusual Form, meaning the petals might be twisted or cascading").
• •Emphasize Quality and Health: Use words like "robust," "healthy," "vibrant," "generous fans," and "strong roots" when describing plants. Highlight the care taken in digging and shipping.
• •Maintain a Passionate and Personal Voice: Share enthusiasm for new blooms, successful hybrids, or the beauty of daylilies. Refer to the owners (Rich and Rikki) where appropriate to maintain a personal connection.
• •Highlight Customer Benefits: Focus on what the customer gains – beautiful blooms, healthy plants, reliable service, generous bonuses, and expert advice.
• •Be Informative and Helpful: Provide clear information on ordering, shipping, plant care, and visiting the gardens. Answer FAQs comprehensively and maintain a helpful tone in all communications.

Social Perception

Highly Respected, Dependable Source, Generous and Fair, Personal and Approachable

Copy Examples

• •Headline: "Discover Your Dream Daylilies: Award-Winning Cultivars, Expertly Grown." Body: "At Sterrett Gardens, we're more than just growers; we're ADS-certified judges and passionate enthusiasts dedicated to bringing you the finest daylilies. Explore our collection of vibrant, healthy plants, shipped with care from our official display garden to yours. Expect generous double fans and a delightful bonus with your order!"
• •Product Feature: "Introducing 'Tidewater Snowflake' – Our Exclusive Hybrid! Crafted with passion right here at Sterrett Gardens, this stunning small white daylily is a testament to our dedication. Perfect for Eastern Shore gardens and beyond. Add this unique gem to your collection today!"
• •Email Newsletter Snippet: "Bloom Season is Approaching! Get expert tips from Rich and Rikki on preparing your garden for a spectacular daylily display. Plus, a sneak peek at new arrivals and a special offer for our loyal subscribers. We ensure every plant is freshly dug and packed with care for its journey to you."
• •Social Media Post (if they were to expand to a platform aligned with the daylily business): "From our fields to your garden oasis! 🌱 We take pride in shipping robust, healthy double fans, ready to thrive. What daylily colors are you dreaming of this season? Share your wish list! #SterrettGardens #Daylilies #QualityPlants #GardenJoy #ADSdisplayGarden"
• •About Us Snippet: "Family-owned and fueled by a deep love for hemerocallis, Sterrett Gardens offers quality daylily plants at reasonable prices. As ADS Garden Judges, we meticulously cultivate and select each variety, ensuring you receive only the best for your garden. Visit our Craddockville display garden by appointment and experience the beauty firsthand!"