Brand Tone

Heartfelt, Sentimental, and Trustworthy

Brand Values

• •Meaningful Connections
• •Customer Satisfaction
• •Quality and Curation
• •Simplicity and Accessibility

Best Practices

• •Lead with Emotion
• •Use Storytelling Language
• •Maintain a Trustworthy & Personal Tone
• •Focus on the 'Why' of the Giver
• •Keep it Clear and Simple

Social Perception

Perceived as a specialized boutique for finding emotionally significant presents, a reliable source for commemorative items and expressions of love, fostering trust and a personal touch due to its small business nature.

Copy Examples

• •More Than a Gift... It's a Memory They'll Hold Forever.
• •Words are powerful. Give her a message she can wear close to her heart, always. Our 'Promise' necklace is a beautiful reminder of your unending love and support. Tag a daughter who is your entire world! #SterlingDove #GiftFromMom #FamilyIsEverything #MeaningfulGifts
• •Struggling to find the right words? Let our jewelry do the talking. At SterlingDove.com, every piece comes with a heartfelt message meant to celebrate the ones you love most. From your soulmate to your son, find the perfect story to tell. Shop our collection of meaningful gifts today.
• •Treasure the Moments That Matter Most. Find the perfect gift to capture your story.
• •Some gifts are felt more than seen. ✨ (Visual concept: unboxing a 'To My Mom' necklace, daughter giving it to mom, mother's emotional reaction)