Brand Tone

Personal and Approachable, Passionate and Creative, Authentic and Humble

Brand Values

• •Originality and Uniqueness
• •Handmade Craftsmanship
• •Passion and Dedication
• •Community Connection

Best Practices

• •Always Write in the First Person: Use "I" and "my" to maintain the personal, creator-led voice. This reinforces that there's a real person behind the brand.
• •Tell the Story: Weave the brand's origin and the passion for creating into product descriptions, posts, and ads. People connect with stories more than they do with products.
• •Emphasize "Handmade" and "Unique": These are your key differentiators. Use words like "handcrafted," "artisanal," "one-of-a-kind," "unique," and "untypical" to reinforce your core value proposition.
• •Keep it Approachable and Simple: Avoid corporate-speak or overly complex language. The tone is friendly and down-to-earth, like talking to a creative friend.
• •Connect with the Community: When writing about markets or events, express genuine excitement about meeting people. This builds a loyal community around the brand, not just a customer base.

Social Perception

Stereo Untypical is perceived as a small, artisanal brand, synonymous with its creator, Viki. Customers and the public likely see it as a source for unique, non-mainstream accessories. The brand is viewed as trustworthy and authentic due to the transparency of its handmade process and the personal story of its founder.

Copy Examples

• •Headline: More Than Jewelry. It's Wearable Art. Body: Your style is unique, why shouldn't your accessories be? Introducing our latest collection, handcrafted with passion and a touch of the untypical. Each piece tells a story. Find yours. #StereoUntypical #HandmadeJewelry #UniqueStyle
• •Headline: From a Childhood Dream to Your New Favorite Piece. Body: Stereo Untypical isn't just a brand; it's my lifelong passion brought to life. I'm Viki, and since I was a little girl, I've been creating. Today, I pour that same love and meticulous care into every single piece of jewelry, hoping it brings you as much joy as it brought me to make.
• •Headline: Dare to be Different. Body: Why whisper when you can make a statement? These aren't just earrings; they're a declaration. Handmade with vibrant colors and an untypical design, they’re crafted for those who aren’t afraid to stand out. Lightweight, unique, and unapologetically you.
• •Subject: Let's Meet! Find Stereo Untypical This Weekend! Body: Hi [Customer Name], I love connecting online, but nothing beats seeing you in person! I'll be at [Market Name] this [Date] with all your favorite untypical pieces and some new surprises. Come say hello, see the creations up close, and find something special. Hope to see you there! - Viki
• •Headline: Tired of Mass-Produced? Body: You are one-of-a-kind. Your accessories should be too. At Stereo Untypical, every piece is handcrafted by me, ensuring no two are exactly alike. Discover unique jewelry that truly reflects you. Shop the collection now.