Brand Tone

Professional and Scientific, Authoritative and Trustworthy, Caring and Child-Friendly (in application), Informative and Educational

Brand Values

• •Early Detection & Prevention
• •Reliability and Accuracy
• •Ease of Use and Accessibility
• •Innovation and Development
• •Quality and Swiss Heritage

Best Practices

• •Maintain Professional Language: Always use accurate medical terminology where appropriate, targeting the language to healthcare professionals while ensuring clarity. Explain complex terms simply when addressing a broader audience (e.g., on a patient-facing brochure if applicable, though the primary audience is professional).
• •Emphasize Evidence and Heritage: Consistently reference the scientific backing, years of proven use, and Swiss origin to reinforce trustworthiness and quality.
• •Focus on the "Why": Connect the product features (e.g., "glasses-free," "child-friendly images") to the ultimate benefit – early detection and prevention of vision impairment in children, leading to better developmental outcomes.
• •Be Clear and Concise: Provide information directly and efficiently, respecting the time of busy medical professionals. Ensure instructions and product benefits are easy to understand.
• •Use a Consistent Visual Identity: While not strictly copywriting, ensure that any text is paired with visuals (if applicable) that reflect the brand's professionalism, cleanliness, and child-focused application (e.g., images of the product in use in a clinical but friendly setting). The website already does this well.

Social Perception

Highly regarded as a reliable and easy-to-use screening tool, particularly by pediatricians, ophthalmologists, orthoptists, and optometrists. Perceived as an important diagnostic step in early childhood healthcare. Child-friendly images and glasses-free nature are intended to make the testing experience less intimidating and more cooperative.

Copy Examples

• •Headline: Early Detection, Brighter Futures. Body: The Lang-Stereotest®: Clinically proven, glasses-free stereopsis screening for children. Ensure timely identification of potential vision disorders. Trusted by pediatricians and eye care professionals worldwide for over 40 years. *Protecting young vision, simply and effectively.* Call to Action: Learn More About Our Tests.
• •Headline: The Gold Standard in Spectacle-Free Stereo Vision Screening. Body: For reliable and child-friendly assessment of binocular vision, choose Lang-Stereotest®. Our Swiss-designed tests help detect amblyopia and strabismus early, making a crucial difference. *Precision you can trust, care they can feel.* Call to Action: Explore Our Product Range.
• •Headline: Is Your Child Seeing the Full Picture? Body: Undetected vision problems can impact a child's development. The Lang-Stereotest® offers a quick, gentle, and accurate way to screen for stereopsis without distressing glasses. *Empowering early intervention for lifelong healthy vision.* Call to Action: Find a Distributor.
• •Headline: Swiss Precision in Every Glance. Body: Lang-Stereotest AG: Committed to advancing pediatric vision screening through innovative, high-quality diagnostic tools. Our random dot tests are designed for accuracy and ease of use. *The clear choice for professionals dedicated to children's eye health.* Call to Action: Discover the Lang-Stereopad® Advantage.
• •Headline: More Than a Test, It's a Pathway to Healthy Development. Body: Early and accurate stereopsis screening with Lang-Stereotest® can identify conditions that, if untreated, may lead to permanent vision impairment. Join thousands of practitioners in safeguarding children's sight. *Because every child deserves to see the world clearly.* Call to Action: Read Scientific Papers.