Brand Tone

Friendly, Knowledgeable, Independent, Authentic, Community-Oriented

Brand Values

• •Independence
• •Quality and Durability
• •Curated Selection & Individuality
• •Ethical Considerations
• •Customer Focus & Service
• •Community Connection
• •Passion for Fashion

Best Practices

• •Know Your Story, Tell Your Story: Continuously weave in the narrative of Steranko's independence, longevity, and passion for curated quality. This reinforces authenticity.
• •Speak Like a Friendly Expert, Not a Salesperson: Use warm, approachable language. Share knowledge about brands, materials, and style without being pushy. Focus on helping the customer find what's right for them.
• •Emphasize Quality and Timelessness over Trends: Highlight the lasting value, craftsmanship, and classic appeal of the items, rather than just what's "new" or "hot." This aligns with the "fashionable but not faddish" ethos.
• •Foster a Sense of Community: Reference the Didsbury/Manchester location and connect with local events or sentiments where appropriate. Make customers feel like part of the "Steranko family."
• •Be Consistent Across All Channels: Whether it's a website description, an Instagram caption, or a Facebook post, the core voice – friendly, knowledgeable, independent, authentic – should shine through. This builds trust and a strong brand identity.

Social Perception

Trusted Retailer, Fashion Authority, Community Staple/Institution, Welcoming and Friendly, Authentic and Independent

Copy Examples

• •New in: This piece from [Brand Name] just landed and it’s everything we love – timeless design, quality that speaks for itself, and a story behind the stitch. Perfect for Manchester's ever-changing skies. Swing by our Didsbury shop, feel the fabric, and let's chat about how it can slot into your individual style. No pressure, just good clothes and good company. #SterankoStyle #ManchesterIndependent #QualityMenswear #[BrandName]
• •Discover pieces that tell your story. Our latest womenswear collection is carefully curated with an eye for lasting style and individual expression. We believe in fashion that’s more than just a trend – it’s about finding those special items you’ll love for years. Come browse at your own pace on Burton Road, we're here to help if you need us! #SterankoDidsbury #IndependentFashion #TimelessStyle #ManchesterBoutique
• •Fiercely Independent, Proudly Individual. Since 1991, Steranko has been bringing unique, high-quality designer wear to Manchester. Discover brands with integrity and style that endures. Visit us in Didsbury – where the kettle’s (almost) always on.
• •A little something for our Steranko family. For a limited time, find selected enduring styles from your favourite independent brands at a friendlier price. It’s our way of saying thanks for supporting local and choosing quality that lasts. Pop in or explore online – the good stuff doesn’t hang around for long! [Link to Sale Section]
• •More than just an accessory, this [Product Name] by [Brand Name] is a conversation starter. Crafted with [mention material/unique feature], it’s a nod to classic design with a contemporary edge. We picked this because it’s not about shouting the loudest, but about quiet confidence and individual flair. How will you style yours? Our Didsbury team is full of ideas if you fancy a chat!