Tono de Marca

Aspirational, exclusive, enthusiastic, knowledgeable, approachable, confident, and direct.

Valores de Marca

• •Authenticity
• •Exclusivity
• •Passion
• •Quality
• •Community

Mejores Prácticas

• •Speak the Language of Sneaker Culture: Use terms and references that resonate with sneakerheads (e.g., "colorway," "drop," "deadstock," "grail") to show you're an authentic part of the community.
• •Emphasize Scarcity and Exclusivity: Always highlight the limited nature of the products. Use words like "exclusive," "rare," "limited," and "sold out" to create a sense of urgency and desirability.
• •Maintain a Confident and Passionate Voice: Your copy should reflect the passion of a true enthusiast. Be bold and assertive in your statements about being the best source for these products.
• •Keep it Visually Focused: Sneaker culture is highly visual. Ensure your copy complements the imagery and videos. Let the product be the hero and use concise, impactful text to enhance its appeal.
• •Foster Community and Insider Status: Frame your messaging to make customers feel like they are part of an exclusive club. Offer early access, share insider knowledge, and create content that sparks conversation among followers.

Percepción Social

Credible and sought-after source for limited-edition sneakers, a trend-setter, and a reliable provider of hard-to-find footwear, building trust through authenticity and quality within the sneakerhead community.

Ejemplos de Copy

• •Classic made exclusive. The Adidas Samba, but not as you know it. We've got the colorway you've been searching for. Tap to shop before they're gone. #STEPPZ #AdidasSamba #LimitedEdition
• •That new sneaker feeling hits different when it's a sold-out pair. 😉 Unbox the hype with us. Nike Dunk Low available now at STEPPZ.de. #NikeDunk #Sneakerhead #Unboxing #FYP
• •THE VAULT: UNLOCKED. Discover our curated collection of the rarest Air Jordans. Your collection is missing its crown jewel. Find it at STEPPZ.
• •You're in. Early access to the latest drops.
• •We're not just a store. We're a community of enthusiasts dedicated to the sneaker culture. Passion, authenticity, and the most exclusive kicks. That's the STEPPZ promise.