Brand Tone

Caring and Empathetic, Problem-Solving and Reassuring, Quality-Focused and Confident, Friendly and Approachable

Brand Values

• •Pet Well-being and Safety
• •Quality and Durability
• •Customer Satisfaction and Trust
• •Versatility and Functionality
• •American Made (Foam)

Best Practices

• •Prioritize Pet Well-being: Always frame product benefits in terms of how they enhance a pet's safety, comfort, health, and happiness. Use empathetic language that resonates with loving pet owners.
• •Maintain a Reassuring and Supportive Voice: Acknowledge pet owners' concerns (e.g., injury, aging pets) and offer Steppy Bed as a reliable, supportive solution. Highlight warranties, return policies, and customer support to build confidence.
• •Emphasize Quality and Durability with Specifics: Don't just say "high quality"; mention the CertiPUR-US certified foam, YKK zippers, waterproof liners, and the 15-year foam warranty to substantiate claims. This reinforces the value and longevity of the products.
• •Keep it Friendly and Approachable: Use warm, inviting language. Incorporate terms like "best bud" or "furry companion." Encourage interaction and make it clear that real people are available to help.
• •Show, Don't Just Tell, with Customer Experiences: Leverage positive customer testimonials and stories (like those on TikTok) in your copy to provide social proof and illustrate how the products are making a real difference in pets' (and their owners') lives. This adds authenticity and relatability.

Social Perception

Positive Customer Perception, Trustworthy, Niche but Valued, Limited Broader Public Awareness

Copy Examples

• •Headline: Give Your Best Friend the Gift of Safe Steps and Sweet Dreams. Steppy Bed: Comfort and Care in Every Step. Body: Is jumping a worry for your furry companion? Our Steppy Bed provides a secure, gentle way for them to reach their favorite spots, reducing the risk of injury. Made with love and CertiPUR-US certified foam, it’s more than a bed, it’s peace of mind.
• •Headline: From Playful Pups to Golden Years: Steppy Bed Supports Them All. Body: Invest in your pet's lifelong well-being. With a 15-year foam warranty, Steppy Bed is built to last, offering stable support and cozy comfort through every stage of their life. Because every safe step matters.
• •Headline: Tired of Unstable Pet Stairs? Discover the Steppy Bed Difference – Sturdy, Stylish, and Pet-Approved! Body: Say goodbye to wobbly steps! Our customers rave about the Steppy Bed's solid construction and their pets' eagerness to use it. Plus, with washable covers and waterproof liners, keeping it fresh is a breeze!
• •Headline: Finally! A Pet Bed That’s as Smart as It Is Comfortable. Body: The Steppy Bed isn't just a plush place to land; it's a versatile step system designed for your pet’s safety and your home’s style. Convertible designs mean double the function, double the love.
• •Headline: Worried About Your Senior Pet? We’re Here to Help You Care. Body: Aging joints need extra TLC. The Steppy Bed offers gentle access to high furniture, easing their way and your worries. Our caring customer service is just a call away to help you choose the perfect fit.