Brand Tone

Whimsical, Heartfelt, and Personal

Brand Values

• •Love and Joy
• •Originality and Artistry
• •Personal Connection and Gifting
• •Quality and Attention to Detail
• •Hong Kong Heritage

Best Practices

• •Lead with Emotion, Follow with Function: Start product descriptions and social media posts with the feeling the product evokes (e.g., "Wrap yourself in warmth," "A gift to make them smile"). Then, provide the practical details (e.g., material, dimensions, features).
• •Always Tell the Story: Consistently weave the brand narrative into the copy. Mention that designs are "hand-painted," "original," and "inspired by a love for life." This reinforces the brand's core values of artistry and joy.
• •Use "Gifting" Language: Frame products as ideal gifts. Use phrases like "the perfect gift for...","show them you care with...", and "a meaningful present for..." to appeal directly to shoppers looking for something special for others.
• •Maintain a Personal and Gentle Voice: Write as if you are the founder, Alice, speaking directly to a friend. Use "we" and "our" to create a sense of a small, dedicated team. Keep the tone soft, sincere, and heartfelt.
• •Highlight Uniqueness and Customization: Emphasize what makes the products special—their original artwork and the option to personalize. Use keywords like "unique","one-of-a-kind","customized for you", and "original design" to set the brand apart from mass-market competitors.

Social Perception

The public perception of stephydesignhk appears to be highly positive, particularly on platforms like Pinkoi, where it holds a 5.0 rating from over 800 reviews. Customers perceive the brand as a source of unique, beautiful, and high-quality gifts. The packaging is often mentioned, reinforcing the idea that these are special items intended for gifting. The brand story resonates with customers, who appreciate the personal touch and the artistic nature of the products. It has been featured at cultural and creative events, positioning it as a notable local Hong Kong brand. Overall, it is seen as a trustworthy and charming independent designer brand.

Copy Examples

• •Wrap yourself in a story. Our new collection of silk scarves, 'Whispers of the Garden,' is here. Each design is hand-painted with love, inspired by the simple joy of a blooming flower. Let these colors bring a little bit of sunshine to your day. Tap to explore the collection and find the design that speaks to you. #StephyDesignHK #WearableArt #SilkScarf #HandmadeWithLove #OriginalDesign
• •What does a mother's love feel like? We tried to capture it in a design. This Mother's Day, give her more than a gift; give her a piece of art that says 'I love you' in every brushstroke. Our specially curated gift boxes, featuring original illustrated scarves and matching accessories, are designed to make her feel cherished. Shop the collection now and find a unique gift for the amazing woman in your life. [Shop Now] #MothersDayGift #GiftForMom #HongKongDesign #MeaningfulGifts #StephyDesign
• •Hold a memory in your hand. Your travels, your moments, your story. Our customizable phone cases combine your favorite photo with our whimsical, hand-drawn illustrations to create a beautiful travel journal you can carry with you always. Simply choose your style, upload a photo, and let us create a one-of-a-kind piece that’s uniquely yours. It’s not just a phone case; it’s a conversation starter. [Customize Your Case] #PersonalizedGift #CustomPhoneCase #TravelMemories #StephyDesignHK #IllustratedGift
• •It all started with an innocent smile and a world full of fantasy. Hi, I'm Alice, the founder of StephyDesignHK. When my daughter, Stephy, was little, her view of the world—so full of love and wonder—inspired me to start painting. My dream was to share that feeling of simple happiness. Today, every scarf, bag, and card we create carries a piece of that original dream: to add a little more color and warmth to your life. Thank you for being part of our story. [Read More on Our Blog]
• •Carry the heart of Hong Kong. From the glittering nightscapes to the quiet fishing villages, our 'Hong Kong Story' tote bag is a love letter to this vibrant city. Illustrated with intricate detail, it’s the perfect, durable companion for your daily adventures or a meaningful souvenir for someone who loves Hong Kong. #HongKong #HKDesign #ToteBag #Illustration #SupportLocal #StephyDesignHK