Brand Tone

friendly, personal, humorous, and accommodating

Brand Values

• •Personalization & Customization: The core offering is bespoke artwork tailored to individual requirements, photos, and scenarios.
• •Customer Satisfaction: A strong emphasis is placed on ensuring customers are "100% happy," offering unlimited revisions and excellent personal service.
• •Quality & Authenticity: They highlight that their work is "Hand drawn by real artists" and not generated by AI or filters.
• •Joy & Humor: The products are designed to bring laughter and delight, capturing memories in a unique and often humorous way.
• •Responsiveness & Helpfulness: Customer reviews consistently mention Steph's helpfulness, quick replies, and willingness to accommodate specific requests and make adjustments.
• •Reliability: They promise quick turnaround times and free UK delivery.

Best Practices

• •Keep it Personal and Approachable: Use "we" (referring to Steph and Ben) and address the customer directly using "you." Share the artists' passion and personality.
• •Inject Humor (Appropriately): Caricatures are fun, so let the copy reflect that. Use light-hearted language and highlight the joy and laughter the products bring.
• •Focus on the Customer's Joy: Emphasize the reaction and happiness the recipient will experience. Use words that evoke positive emotions.
• •Be Clear and Helpful: While being fun, ensure all necessary information about the process, turnaround, and revisions is easy to find and understand. Reassure customers about the service.
• •Showcase Authenticity: Remind customers that the art is hand-drawn by real people, not AI. This builds trust and highlights the unique value proposition.

Social Perception

Steph's Sketches is overwhelmingly perceived positively by its customers. They are seen as a reliable business that delivers high-quality, personalized products that bring joy. Customers appreciate the artistic skill, the excellent customer service, the ease of the ordering process, and the value for money. The brand is trusted to create meaningful and fun gifts for important occasions. The artists, Steph and Ben, are viewed as approachable and dedicated to their craft and customers.

Copy Examples

• •Headline: Stop Boring Gifts! Get a Hilarious Hand-Drawn Caricature from Steph's Sketches! Body: Tired of the same old presents? Want something that’ll *actually* make them laugh? Our artists, Steph & Ben, turn your photos into brilliant, frame-worthy caricatures. Perfect for birthdays, anniversaries, or just because. Order yours and get ready for the giggles!
• •Social Media Post (with an image of a happy customer holding a caricature): Caption: Look at that smile! 😍 We absolutely LOVE seeing your reactions to our custom caricatures. Got a special occasion coming up? Or maybe you just want to immortalize your pet looking extra goofy? Steph and Ben are ready to sketch! #StephsSketches #CustomCaricature #UniqueGift #HandDrawnWithLove
• •Website About Us Snippet: Meet Steph & Ben – the real, human artists behind Steph's Sketches! Since 2012, we've been on a mission: to banish boring artwork and spread joy, one hilarious caricature at a time. We pour our hearts (and a good dose of humor) into every sketch, making sure you get a piece that’s as unique as you are.
• •Email Marketing Subject: Uh Oh, Another Birthday? We've Got the Perfect (and Funniest) Gift! Body Preview: Don't panic! Steph's Sketches is here to save you from gift-giving despair. Imagine their face unwrapping a custom caricature that perfectly captures their quirks...
• •Product Description (for a retirement caricature): They’ve done the hard yards, now it’s time for the big laughs! Celebrate their retirement with a Steph's Sketches caricature. We’ll draw them living their best post-work life – whether that’s on the golf course, a beach, or finally tackling that mountain of books. Just send us your ideas and photos, and we’ll create a send-off gift they’ll treasure (and chuckle at) for years!