Brand Tone

Confident & Bold, Glamorous & Sexy, Empowering & Expressive, Approachable, Trendy & Fashion-Forward

Brand Values

• •Individuality & Self-Expression
• •Quality & Attention to Detail
• •Customer Connection
• •Confidence & Empowerment
• •Exclusivity & Customization

Best Practices

• •Embrace Bold Language: Use strong verbs, evocative adjectives, and a confident voice. Words like "unleash," "own," "dare," "fierce," "iconic," and "statement" align with the brand. Avoid passive or overly modest phrasing.
• •Focus on Empowerment: Frame copy around how the designs make the wearer feel – confident, fabulous, powerful, and ready to conquer. Highlight self-expression and individuality.
• •Stay True to the Glam Aesthetic: Use language that evokes glamour, luxury (even if accessible), and special occasions. Words like "shine," "sparkle," "head-turning," and "unforgettable" fit well.
• •Build Community and Exclusivity: While confident, maintain an element of connection by referring to the "Steph's Designs family" or the unique aspect of custom design, making the customer feel special and part of something exclusive.
• •Visual-Verbal Harmony: Ensure the copy consistently matches the bold, glamorous, and high-impact visuals used on the website and social media. The tone should feel like a natural extension of the imagery.

Social Perception

Go-to for Statement Pieces, Glamorous and Eye-Catching, Quality Craftsmanship, Designer Appeal, Empowering for Wearers

Copy Examples

• •Headline: Don't Just Enter the Room. Own It. Body: Steph's Designs crafts more than just dresses; we create statements. Dare to be unforgettable. Shop the new collection now. Call to Action: Discover Your Power Look
• •Headline: Custom Glam That’s All You. Body: Why fit in when you were born to stand out? Let's design the head-turning dress of your dreams. Your vision, our craftsmanship. Call to Action: Book Your Custom Design Consultation
• •Headline: Unleash Your Inner Icon. Body: Life’s too short for boring clothes. Our latest arrivals are here to make you feel fabulous, fierce, and a hundred percent you. Call to Action: Shop Now & Shine
• •Headline: Warning: May Cause Extreme Confidence. Body: Step into a Steph's Designs original and feel the transformation. It’s not just a dress, it’s an attitude. Call to Action: Find Your Fierce
• •Headline: Be The Moment. Body: From sunset cocktails to midnight celebrations, our designs are made for making memories. What unforgettable moment will you create in yours? Call to Action: Explore Occasion Wear