Brand Tone

Elegant, Trustworthy, and Traditional

Brand Values

• •Quality
• •Sustainability
• •Timelessness

Best Practices

• •Always Emphasize Core Materials: Consistently use phrases like "genuine leather," "Italian craftsmanship," and "high-quality materials" to reinforce the brand's primary value proposition of quality.
• •Maintain a Balance of Elegance and Practicality: While the tone is elegant, the copy should always connect back to the practical benefits of the products, such as "multi-pocket design," "spacious," and "versatile for daily use."
• •Incorporate the Brand Story: Weave the narrative of tradition, heritage, and sustainability into different forms of content. This differentiates the brand from generic competitors.
• •Build Trust Through Transparency: Ensure all marketing copy aligns with the transparent and customer-centric information provided in the FAQs and policies. Use reassuring language that speaks to the brand's experience and commitment.
• •Develop a Consistent Lexicon: Create a list of brand-approved words and phrases (e.g., "timeless," "enduring," "crafted," "sustainable") and consistently use them across all platforms, from the website to social media captions and ad copy.

Social Perception

Reliable provider of quality leather goods at an accessible price point, perceived as practical, versatile, honest, and customer-centric.

Copy Examples

• •Crafted for the journey, designed for a lifetime. Our Soft Genuine Cowhide Backpack combines Italian-inspired craftsmanship with everyday functionality. With spacious pockets and a timeless design, it’s the only bag you’ll need for your daily commute, weekend travels, and every adventure in between. Discover enduring style. #StephieCathy #LeatherGoods #TimelessDesign
• •Stephie Cathy: The Art of Italian Leather. Timeless by Design, Sustainable by Choice. Explore the Collection.
• •A Timeless Gift: Discover Our Newest Leather Arrivals
• •Elegance in every detail. The Symmetry Collection shoulder bag is meticulously crafted from the finest genuine leather, offering a blend of luxury and durability. Its multi-pocket design ensures your essentials are always organized, making it the perfect, versatile companion for the modern woman who values both style and practicality.
• •Style that lasts. Our genuine leather bags are an investment in quality and timeless design. Inspired by classic Italian craftsmanship, each piece is made to accompany you for years to come. #LeatherHandbag #SustainableFashion #ItalianLeather #ClassicStyle