Brand Tone

Professional, Expert, Sophisticated, Premium, Caring, Nurturing, Innovative, Scientific, Approachable Luxury

Brand Values

• •Quality & Efficacy
• •Expertise & Artistry
• •Innovation
• •Individualized Beauty
• •Hair Health
• •Bridging Salon and Home Care

Best Practices

• •Emphasize Expertise and Heritage: Always subtly weave in the legacy of Stephen Knoll, the salon experience, and the professional knowledge behind the products.
• •Highlight Scientific Innovation (with a touch of elegance): Mention the Japanese technology and advanced formulations, but frame it in terms of benefits (e.g., "advanced micro-capsules deliver potent nutrients deep within the hair shaft for lasting repair") rather than overly technical jargon.
• •Focus on Transformation and Health: Use language that speaks to restoring hair to its optimal, healthy state – words like "revive," "replenish," "nurture," "transform," "radiance," "vitality."
• •Maintain a Sophisticated and slightly Understated Voice: Avoid overly casual slang or hype. The tone should be confident and assured, reflecting the premium nature of the brand, but also warm and understanding of hair concerns.
• •Speak to Achievable Luxury: Position the products as an accessible way to experience salon-quality results and a touch of indulgence in everyday life, empowering the user.

Social Perception

Trusted & Reputable, Effective for Problematic Hair, Luxurious Treat, Worth the Investment, Associated with Professional Salon Quality

Copy Examples

• •Headline: Unlock Your Hair's True Potential. Body: Experience the fusion of New York artistry and Japanese innovation. Stephen Knoll a_nd_SKNY_USA bring salon-proven care to your home, for hair that's not just styled, but deeply nurtured. Discover health, shine, and effortless beauty.
• •Headline: Beyond Repair, Towards Radiance. Body: Tired of temporary fixes? Our scientifically advanced formulas, born from Stephen Knoll's salon expertise, work at the core of each strand. Rebuild, replenish, and rediscover hair that feels as good as it looks.
• •Headline: Your Hair, Masterfully Understood. Body: Decades of salon wisdom, bottled. Stephen Knoll New York offers bespoke solutions for your unique hair needs. From taming frizz to reviving brilliance, achieve your ultimate hair goals with our expertly crafted collections.
• •Headline: The Art of Healthy Hair, Perfected. Body: Stephen Knoll believes beautiful hair begins with health. Our luxurious treatments and daily care, powered by cutting-edge Japanese technology, transform your hair from within, revealing a softness and lustre you'll love.
• •Headline: Salon Confidence, Every Day. Body: Why wait for your next appointment? With Stephen Knoll New York, bring the touch of a master stylist to your daily ritual. Achieve effortlessly chic, healthy-looking hair that turns heads.