Brand Tone

Modern, Expressive, and Understated

Brand Values

• •Artistic Expression
• •Individuality
• •Modern Aesthetics
• •Simplicity

Best Practices

• •Lead with Visuals, Support with Copy: The designs are the main attraction. Use short, impactful copy that complements the artistry of the phone cases without overpowering them.
• •Emphasize Individuality and Self-Expression: Use words like "your style," "unique," "express yourself," and "stand out." Frame the product as a tool for personal branding.
• •Maintain a "Cool and Confident" Tone: Avoid aggressive sales tactics or generic phrases. The tone should be aspirational but accessible, like a recommendation from a stylish friend.
• •Balance Art with Function: While the primary appeal is aesthetic, customers still need to know the case is protective. Integrate functional benefits seamlessly into the copy (e.g., "Style that protects," "Durable yet sleek," "Art that guards").
• •Develop a Social Presence: A brand targeting style-conscious consumers needs a social media presence. Start with a visually-driven platform like Instagram or Pinterest to showcase the artistic designs, build a community, and gather social proof through user-generated content.

Social Perception

Niche and Undiscovered

Copy Examples

• •Beyond Protection. Beyond the Ordinary. Discover phone cases designed to be seen.
• •Your phone is your canvas. Dress it accordingly. Shop the ART collection at STEPHEN J.
• •Life's too short for a boring phone case. Give your daily scroll a dose of humor. Our durable, vibrant cases protect your tech while showing off your playful side.
• •Still thinking about it? Your style is calling. Find the unique case that caught your eye and make it yours. Free shipping on all orders.
• •Your phone goes everywhere you do. Why should it look like everyone else's? The STEPHEN J collection is curated for those who value art, design, and individuality. Express yourself.