Brand Tone

Artisanal & Passionate, Ethical & Responsible, Luxurious & Timeless, Individualistic & Unique, Approachable & Customer-Focused, British

Brand Values

• •Craftsmanship & Quality
• •Originality & Individuality
• •Sustainability & Ethical Responsibility
• •Customer Centricity
• •Integrity & Transparency
• •Heritage & Longevity
• •Community & Family

Best Practices

• •Emphasize Craftsmanship and Detail: Always highlight the skill, passion, and meticulous attention that goes into creating each handmade piece. Use words like handcrafted, artisanal, meticulous, skilled.
• •Weave in Ethical Commitments: Naturally integrate messages about sustainability, recycled materials, and ethical sourcing into product descriptions and brand storytelling. Don't make it an afterthought; it's core to the brand.
• •Speak to Individuality: Use language that resonates with a desire for unique, non-mass-produced items. Focus on distinctive style, personal expression, and creating your unique story.
• •Maintain an Approachable Luxury Voice: While showcasing the premium quality and design, ensure the tone remains welcoming, helpful, and focused on the customer's experience and journey with the jewellery.
• •Celebrate British Heritage (Subtly but Consistently): Remind the audience of the brand's roots in London and its dedication to British design and making, which adds to its authenticity and quality narrative.

Social Perception

Trusted & Reputable, High-Quality & Unique Designs, Ethical Leader, Excellent Customer Service, Associated with Luxury and Exclusivity, Creative & Innovative

Copy Examples

• •Headline: Beyond Adornment. Jewellery With A Soul. Body: At Stephen Einhorn, each piece is born from a passion for true craftsmanship and a commitment to our world. Discover designs as individual as you are, ethically handcrafted in our London workshop to last a lifetime. Yours to cherish, responsibly made.
• •Headline: Your Story, Cast in Metal. Body: Looking for something uniquely yours? Our bespoke service transforms your vision into a tangible treasure. From reimagining heirlooms to crafting entirely new symbols of your journey, we work with you to create jewellery that speaks volumes. Let's create together.
• •Headline: Consciously Crafted. Uniquely Stephen Einhorn. Body: We believe luxury shouldn't cost the Earth. That’s why every Stephen Einhorn creation uses recycled precious metals and ethically sourced gemstones, all handcrafted with meticulous care in London. Wear your values, beautifully.
• •Headline: Not Just For Now. For Generations. Body: Our designs blend timeless appeal with a distinctly modern edge. We don't follow fleeting trends; we create future heirlooms. Invest in jewellery that’s made to be lived in, loved, and passed on.
• •Headline: The Art of British Jewellery. The Heart of Ethical Design. Body: For over 25 years, Stephen Einhorn has championed British craftsmanship from our London studio. We’re a family business dedicated to creating exceptional, responsibly made jewellery for interesting people like you. Experience the difference.