Brand Tone

Friendly and Approachable, Helpful and Customer-Oriented, Passionate and Creative, Professional and Trustworthy

Brand Values

• •Customer Satisfaction
• •Quality Design and Craftsmanship
• •Personalization and Individuality
• •Family and Small Business Ethos
• •Passion for Design

Best Practices

• •Always Use a Warm and Welcoming Opening: Start communications (emails, social media replies) with a friendly greeting.
• •Emphasize "We" and "Us" to Reinforce the Small Team/Family Aspect: Phrases like "We love to design" or "Let us know how we can help" make the brand feel more personal.
• •Incorporate Enthusiasm for Design: Use positive and slightly playful language when talking about products and the design process (e.g., "graphic magic," "sprinkle of fun").
• •Be Genuinely Helpful and Solution-Oriented in Customer Interactions: When addressing questions or custom requests, focus on how you *can* help and guide them through the process. Highlight responsiveness.
• •Maintain a Balance of Professionalism and Personality: While being friendly, ensure that all information regarding products, shipping, and custom orders is clear, accurate, and instills confidence.

Social Perception

Highly Trusted and Reliable, Creative and Talented, Excellent Customer Service, Positive and Joyful

Copy Examples

• •Website Banner: "Let's bring your vision to life! ✨ From playful playroom decals to personalized quotes that speak to you, Stephen Edward Graphics is here to add a touch of custom creativity to your world. What can we design for you today?"
• •Social Media Post (New Product): "Fresh off the design press! 🚀 We're so excited to share our latest [Product Name] – crafted with love and a sprinkle of fun, just for you. Perfect for [Use Case/Benefit]. Swipe to see the details and tell us what you think in the comments! #StephenEdwardGraphics #NewCollection #HandmadeWithLove"
• •Product Description (Custom Decal): "Got an idea brewing? We're all ears! Our custom wall decals are designed by us (Stephen & Angela!) with your unique style in mind. Just send us your thoughts, and we'll work our graphic magic to create something you'll absolutely love. Let's make your space truly yours! [Learn More About Custom Orders]"
• •Email Newsletter Subject: "A Little Design Inspiration From Our Family to Yours!" Email Body Snippet: "Hi [Customer Name], Stephen and Angela here! We believe every space tells a story, and we're passionate about helping you tell yours. Whether you're dreaming of a whimsical nursery or a bold statement piece, we're here to help with high-quality, heartfelt designs..."
• •About Us Page Snippet: "More than just decals, we're about creating little moments of joy. Stephen Edward Graphics started with two graphic design nerds (that's us, Stephen and Angela!) and a shared love for making cool things. Over 72,000 happy customers later, we’re still all about handmade, heartfelt, and always a little fun designs for your home, business, and everywhere in between!"