Brand Tone

chic, trendy, and accessible

Brand Values

• •Fashion-Forward: Stephan Paris emphasizes offering trendy and up-to-date shoe styles.
• •Self-Expression & Confidence: The brand aims to help women reveal their personality and express their unique style through their footwear.
• •Quality & Style: They position themselves as providing high-quality, elegant footwear and handbags inspired by French fashion.
• •Accessibility: The brand is available through various online retailers and their own website, aiming for broad customer reach.
• •Customer Focus: Positive customer reviews highlight aspects like fast delivery and good quality products.

Best Practices

• •Embrace Trendiness: Use current fashion vocabulary and reference popular styles. Keep an eye on social media trends to inform your language.
• •Focus on Empowerment: Craft messages that make the customer feel confident and stylish when wearing Stephan Paris shoes.
• •Keep it Visually Driven: Use descriptive language that helps customers imagine themselves wearing the shoes and how they'll look and feel.
• •Maintain Accessibility: While chic, avoid overly exclusive or technical jargon. The language should feel inviting and understandable to a broad audience of fashion-conscious women.
• •Be Consistent Across Platforms: Ensure the tone used on the website, social media, and any marketing materials is aligned to build a cohesive brand identity.

Social Perception

Positive: Generally, customer reviews found online are positive, with customers praising the reactivity of the seller, fast delivery, and good quality of the products. The brand has a significant following on TikTok (21.7K followers, 467.5K likes), indicating good engagement on that platform.

Copy Examples

• •Step into your moment. Discover the latest shoe obsessions at Stephan Paris and own your style.
• •From runway trends to everyday chic, find your perfect pair. Stephan Paris: Your ultimate shoe destination.
• •Unlock your confidence, one stylish step at a time. Explore the new collection at Stephan Paris.
• •Life’s too short for boring shoes. Dare to be different with Stephan Paris.
• •Effortless elegance, empowering style. Find shoes that speak to you at Stephan Paris.