Brand Tone

sophisticated, creative, and artisanal

Brand Values

• •Creativity and Unique Design: The brand emphasizes transforming unique materials to make ordinary objects special and creating designs with a cultural twist.
• •Quality and Craftsmanship: There's a focus on artisanal, handmade products as opposed to mass-manufactured goods, with attention to detail.
• •Sustainability: A commitment to sustainable design, using natural materials and processes with minimal environmental impact, is a core value. The Luna Lana collection is a prime example.
• •Emotional Connection: Stephanie Ng aims to design products that connect with people emotionally and can be customized to individual tastes.
• •Functional Elegance: Products are designed to retain their functional edge while working harmoniously within a space, creating a cohesive synergy.
• •Versatility and Adaptability: Designs are meant to be configurable to individual needs and reflect personal tastes and spaces.

Best Practices

• •Emphasize Artisanal Quality: Use descriptive language that highlights the handmade nature, attention to detail, and unique materials of the products.
• •Showcase Sustainable Ethos: Integrate messaging about sustainability, natural materials, and eco-conscious design practices whenever relevant.
• •Maintain Sophisticated yet Approachable Language: Combine elegant descriptions with a welcoming and personal tone that reflects a passion for design.
• •Focus on Emotional Connection and Bespoke Solutions: Highlight how the designs can be personalized and create an emotional resonance with the client and their space.
• •Ensure Visual Consistency: Accompany copy with high-quality imagery that reflects the brand's aesthetic – clean, elegant, and showcasing the unique textures and forms of the designs.

Social Perception

Customers and the public generally perceive Stephanie Ng Design as a provider of high-quality, unique, and aesthetically pleasing lighting and design solutions. The brand is seen as sophisticated, trendy, and capable of adding a designer feel to various spaces. There's an appreciation for the creativity, bespoke services, and the professional approach of Stephanie Ng and her team. The emphasis on handmade and sustainable design also contributes to a positive perception among those who value these qualities.

Copy Examples

• •Illuminate your world with Stephanie Ng Design. Discover lighting that’s more than just functional – it's a statement of artistry and sustainable elegance.
• •Handcrafted with passion, designed with purpose. Our Luna Lana collection, woven from 100% merino wool, brings warmth, texture, and a touch of bespoke luxury to your space.
• •Beyond illumination, we create atmosphere. Let Stephanie Ng Design transform your home or business with lighting that tells your unique story.
• •Where creativity meets illumination. Explore our collections and discover how good design creates a harmonious synergy with your surroundings.
• •Experience the art of light. Stephanie Ng Design offers bespoke lighting solutions, blending unique materials and cultural inspiration for a truly distinctive aesthetic.