Brand Tone

passionate, authentic, and technically proficient

Brand Values

• •Authenticity
• •Innovation
• •Emotional Connection
• •Quality and Precision

Best Practices

• •Maintain an Authentic Voice: All copy should reflect a genuine passion for music and the creative process. Avoid overly commercial language and focus on the artistic integrity of the work.
• •Emphasize the Technical and Emotional: Consistently balance the technical aspects of music production (e.g., mentioning specific gear like the Moog Sub37) with the emotional impact of the music. This appeals to both producers and fans.
• •Consistent Visual Storytelling: Ensure that all visual content as from album art to social media posts as aligns with the established moody, atmospheric, and technically-focused aesthetic.
• •Engage with the Community: Foster a sense of community by sharing user-generated content and engaging in discussions on platforms like Reddit, where his music is frequently analyzed. This reinforces the brand's connection with its dedicated fanbase.
• •Highlight the Live Experience: Continuously emphasize the unique and captivating nature of his live performances, as this is a cornerstone of his brand identity and a key differentiator.

Social Perception

Stephan Bodzin is widely perceived as a master of melodic techno and a captivating live performer. Fans and critics alike praise his ability to create powerful, driving, and hypnotic soundscapes. He is seen as a respected and influential figure in the techno community. His willingness to deconstruct his work, as seen with his "BOAVISTA Deconstructed" sound pack, is viewed as a valuable contribution to the music production community. While overwhelmingly positive, some listeners on forums have expressed that his signature sound can feel repetitive at times.

Copy Examples

• •Immerse yourself in [Album Name]. A new chapter of sonic exploration, crafted with raw emotion and analog warmth. This isn't just a collection of tracks; it's a narrative of sound, designed to transport you. Listen now.
• •Experience the synthesis of sound and soul. Stephan Bodzin live at [Venue]. A journey through driving rhythms and evocative melodies, performed with a passion that can only be felt in person. Witness the music as it's created. Get your tickets.
• •Wear the sound. Our new collection is inspired by the textures and frequencies of the studio. A minimalist design for those who understand the depth of the music. Authentic, just like the sound it represents. Shop now.
• •The heart of the sound. Countless hours spent in the studio, chasing that perfect frequency and raw emotion. The process is a journey of its own, full of passion and the occasional struggle. This is where the music is born. #StephanBodzin #StudioLife #Techno
• •Deconstruct to create. For the first time, I'm opening up my creative process. The 'BOAVISTA Deconstructed' sound pack gives you the tools that shaped the album. Explore the presets, loops, and drum kits to inspire your own sonic journey. Create with authenticity.