Brand Tone

Friendly and Approachable, Fashion-Conscious and Trendy, Customer-Focused and Service-Oriented, Value-Oriented, Established and Trusted

Brand Values

• •Customer Satisfaction: Prioritizing excellent customer service and a positive shopping experience.
• •Quality and Style: Offering good quality, fashionable footwear that combines style with comfort.
• •Variety and Choice: Providing a wide selection of brands, styles, and colours to suit diverse tastes and occasions.
• •Accessibility: Striving to make stylish footwear attainable, balancing quality with affordability and offering online and physical store shopping.
• •Passion for Footwear: A genuine enthusiasm for shoes is evident in their communications and history.

Best Practices

• •Always Be Welcoming: Start and end communications with a friendly, approachable tone. Use inclusive language.
• •Highlight Style & Comfort Equally: When describing products, emphasize both their fashionable aspects (trends, look, versatility) and their comfort/quality features.
• •Emphasize Customer Experience: Remind customers of the brand's commitment to service, whether online or in-store. Phrases like "We're here to help you find your perfect fit" can reinforce this.
• •Maintain Enthusiasm: Let the genuine passion for shoes shine through. Use positive and descriptive adjectives when talking about products and trends.
• •Be Clear and Direct, Especially with Offers: When promoting sales or special offers, ensure the language is easy to understand and clearly communicates the value to the customer.

Social Perception

Customers generally perceive Step Ahead as a reliable source for a wide variety of stylish and comfortable women's shoes. The long-standing presence in the market contributes to a perception of trustworthiness and expertise in footwear. Emphasis on customer service is noted and likely contributes positively to their reputation. They are seen as a retailer that offers both well-known brands and potentially exclusive lines. Promotions and sales are a visible part of their strategy, appealing to value-conscious shoppers.

Copy Examples

• •Headline: Step into Confidence. Step into Style. Body: Discover your perfect pair from our latest collection of trend-setting shoes. Comfort, quality, and the style you crave – all waiting for you at Step Ahead. #StepAheadStyle #NewCollection
• •Headline: Weekend Ready? Your Feet Will Be! Body: From chic sandals to comfy loafers, find the perfect footwear to complete your weekend look. Great style, unbeatable comfort. Shop Step Ahead online or in-store! #WeekendVibes #ComfortAndStyle
• •Headline: Quality You Can Feel, Styles You'll Love. Body: At Step Ahead, we’ve been passionate about beautiful, comfortable shoes since 1991. Experience the difference that quality craftsmanship and dedicated service make. #StepAheadShoes #QualityFootwear
• •Headline: Treat Your Feet (and Your Wardrobe!). Body: Spoil yourself with our stunning range of new arrivals! From elegant heels to everyday essentials, Step Ahead has the perfect fit for every occasion and every style. Visit us today! #ShoeLove #FashionForward
• •Headline: Sale Alert! Step Up Your Style for Less. Body: Don't miss out on incredible deals on your favourite footwear. Step Ahead’s sale is ON NOW – find amazing styles at prices you’ll adore. Shop smart, step stylishly! #Sale #StepAheadDeals