Brand Tone

professional, knowledgeable, and customer-focused

Brand Values

• •Quality
• •Performance & Safety
• •Customer Satisfaction & Service
• •Expertise & Innovation
• •Fairness & Value
• •Community Engagement

Best Practices

• •Prioritize Clarity and Accuracy: Given the technical nature of aviation products, ensure all copy is clear, precise, and factually correct. Avoid jargon where possible, or explain it if necessary. This builds trust and reinforces expertise.
• •Highlight Benefits, Not Just Features: While detailing product specifications is important, focus on how these features benefit the pilot – e.g., improved safety, enhanced performance, greater access to challenging airstrips, or increased aircraft longevity.
• •Incorporate Customer Proof (Subtly): Weave in the positive outcomes experienced by customers, such as improved handling or excellent service, without over-relying on direct quotes in every piece of copy. This reinforces the social perception of quality and reliability.
• •Maintain a Helpful and Approachable Stance: Even in professional communication, ensure the tone is welcoming and supportive. Encourage inquiries and offer assistance, reflecting the positive customer service experiences reported.
• •Emphasize Quality and FAA Approval: Consistently mention the high-quality materials, FAA PMA approval, and STC certification where applicable. This is a key differentiator and a significant factor for aviation consumers.

Social Perception

reputable and reliable source for high-quality PMA parts and effective STOL modifications

Copy Examples

• •Headline: Enhance Your Cessna's Capabilities. Fly Slower, Land Shorter, Explore More. Body: For over 25 years, Stene Aviation has been dedicated to improving Cessna aircraft performance and safety. Our FAA PMA approved Sportsman STOL kit and high-quality composite parts are engineered for precision fit and lasting durability. Experience the difference expertise makes. Call to Action: Discover Your Aircraft's Potential at SteneAviation.com
• •Headline: Quality You Can Trust, From Wingtip to Tailcone. Body: Don't settle for less. Stene Aviation offers the most complete line of FAA PMA composite replacement parts for Cessna aircraft outside the factory. Our parts are crafted from superior materials for enhanced strength and longevity. Upgrade with confidence. Call to Action: Browse Our PMA Parts Catalog.
• •Headline: Backcountry Ready? The Sportsman STOL Makes It Possible. Body: Unlock new destinations with the proven performance of the Stene Aviation Sportsman STOL kit. Engineered for significantly improved slow-speed handling and reduced takeoff/landing distances, it’s the modification of choice for discerning pilots. Call to Action: Learn More About the Sportsman STOL Advantage.
• •Headline: Expert Support, Every Step of the Way. Body: At Stene Aviation, we're more than just a parts manufacturer; we're your partners in aviation. Our experienced team offers factory installation services and is always ready to provide knowledgeable advice to ensure you get the most from your aircraft. Call to Action: Contact Our Aviation Specialists Today.
• •Headline: Modernize Your Flight: Introducing Our Quasar Cx LED Lighted Wingtips. Body: Brighten your horizons with Stene Aviation’s innovative Quasar Cx LED lighted wingtips. Combining modern LED lighting technology with our renowned composite craftsmanship, these STC-approved wingtips offer enhanced visibility and a sleek look for your Cessna. Call to Action: See the Difference – Explore Lighting Solutions.