Brand Tone

Inspiring & Empowering, Helpful & Accessible, Creative & Passionate, Practical & Value-Oriented, Friendly & Approachable

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Accessibility & Affordability
• •Empowerment
• •Inspiration
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (inspiring, helpful, creative, practical, friendly) and values. Include examples of do's and don'ts for language, specific phrases to use or avoid, and the overall feeling the copy should evoke.
• •Focus on You (The Customer): Address the customer directly and highlight the benefits *for them* – how Stencillo empowers *their* creativity, simplifies *their* projects, and helps *them* achieve *their* desired results.
• •Use Inspiring and Action-Oriented Language: Employ verbs and phrases that encourage action and spark imagination (e.g., transform, create, discover, unleash, imagine, design your dream).
• •Maintain Clarity and Simplicity: While being creative, ensure instructions, product descriptions, and tips are easy to understand, especially since the brand targets DIYers who may be beginners. Avoid overly technical jargon.
• •Show, Don't Just Tell, with Enthusiasm: Convey genuine passion for design and DIY. Use descriptive language that helps customers visualize the beautiful outcomes. Share customer success stories or project ideas to reinforce the brand's promise and inspire others.

Social Perception

High-quality and unique stencils; A fun and easy way to update home decor; Good value for money; A helpful resource for DIY enthusiasts.

Copy Examples

• •Headline for a new collection: Dream it. Stencil it. Love it. ✨ Explore our NEW collection and bring your vision to life!
• •Social media post (e.g., Instagram/Pinterest): Weekend project calling! 🎨 Grab your favorite Stencillo design and watch your space transform. So easy, so stunning. What will you create? #StencilloStyle #DIYDecor #HomeMakeover
• •Email subject line for a sale: Unlock Your Home's Potential (for Less!) 🖌️ Stencillo Sale Inside!
• •Product description snippet: Crafted from durable, eco-friendly material, our [Stencil Name] stencil isn't just a tool, it's your partner in creativity. Perfect for beginners and pros alike, achieve breathtaking results on walls, furniture, and more!
• •Blog post intro: Tired of bland walls but not ready for a full renovation? We get it! Stenciling is your secret weapon for a high-impact, low-effort refresh. Let's dive into how you can easily create a feature wall that wows!