Brand Tone

Creative & Inspiring, Friendly & Approachable, Helpful & Supportive, Innovative & Fun, Community-Oriented

Brand Values

• •Creativity & Innovation
• •Quality
• •Empowerment & Education
• •Community & Giving Back
• •Passion for the Craft

Best Practices

• •Embrace Creativity and Fun: Use vibrant, encouraging language. Words like "magic," "unleash," "play," "inspire," and "fun" align with the brand.
• •Stay Approachable and Friendly: Write as if you're talking to a fellow baking enthusiast. Use "you" and "we" to build connection. Share Belle’s passion.
• •Highlight Innovation and Uniqueness: Emphasize what makes stencibelle different – the unique designs, Stenci-Blockers, Edger Stencils, and the "less stencil-like" philosophy.
• •Be Helpful and Educational: Integrate tips, or direct users to tutorials and blog posts within your copy, reinforcing the supportive aspect of the brand.
• •Showcase Community and Values: Mention the CharitaBelle initiative or feature user-generated content (with permission) to emphasize community spirit and shared passion.

Social Perception

As a Go-To Resource, Innovative Leader, Supportive & Engaging, Trustworthy

Copy Examples

• •Headline: Unleash Your Inner Cookie Artist! Body: Stop dreaming, start decorating! Our unique stencils make stunning cookie designs easy and fun for everyone. Explore the magic at stencibelle.com. Focus: Creativity, Ease of Use
• •Headline: More Than Just a Stencil. It's a Statement. Body: Add breathtaking texture and personality to your treats. Stencibelle’s innovative designs help you create edible art that wows. What will you create today? Focus: Innovation, Quality, Uniqueness
• •Headline: From Beginner to Belle of the Bake Sale! Body: New to cookie stenciling? We’ve got you! With our easy-to-use stencils and helpful tutorials, you’ll be creating pro-level cookies in no time. Get inspired! Focus: Support, Education, Empowerment
• •Headline: Bake the World a Better Place, One Stencil at a Time. Body: Did you know a portion of your Stencibelle purchase goes to charity? Create beautifully and give back with every design. Learn more about CharitaBelle. Focus: Community, Giving Back, Values
• •Headline: Don't Just Decorate. *Stencibelle It!* Body: Discover why cookie artists love our fun, innovative stencils and tools. Get ready to “play with your food” and make every cookie a masterpiece! Shop now. Focus: Fun, Brand Identity, Innovation