Brand Tone

Inspirational, Practical & Helpful, Professional & Knowledgeable, Customer-Oriented, Quality-Driven

Brand Values

• •Quality and Durability
• •Customer Guidance and Support
• •Comprehensive Range/Selection
• •Accessibility
• •Employee Satisfaction & Development
• •Sustainability

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document Stenbolaget's tone (Inspirational, Practical, Professional, Helpful, Quality-Driven), approved terminology, a "do's and don'ts" list, and examples for different channels. Ensure this is accessible to everyone creating content.
• •Understand Your Audience Segments: Tailor copy slightly for DIY homeowners (more inspirational and step-by-step guidance) versus professional contractors (more focus on product specifications, efficiency, and reliability), while maintaining the core brand voice.
• •Prioritize Value and Solutions: Whether it's a blog post, product description, or social media update, focus on how Stenbolaget helps the customer achieve their goals, solve a problem, or realize their vision. Use clear, benefit-oriented language.
• •Maintain Visual-Verbal Harmony: Ensure that the imagery and videos used alongside copy consistently reflect the brand's quality, inspirational, and practical nature. Visuals of beautiful, completed projects and clear instructional content are key.
• •Train and Empower All Communicators: Ensure that everyone who writes on behalf of the brand, from marketing to customer service and sales, understands and can consistently apply the Stenbolaget brand voice. Regular internal refreshers can be beneficial.

Social Perception

Positive: Customers frequently praise the good service, helpfulness of staff, and the quality of products. The company is seen as a reliable supplier with a wide range of stone products. Growth & Market Leadership: Stenbolaget is recognized as a market leader in Sweden for stone products and has experienced substantial growth, particularly in its e-commerce segment. They have expanded with new showrooms and were acquired by Equip Capital, indicating a strong market position. Helpful Resource: The online guides and inspiration galleries are valued by customers undertaking projects. Professional Partner: They have a specific outreach and offerings for professional clients (B2B), including a dedicated website section and events, suggesting they are viewed as a key supplier in the industry. Online Presence: Active on multiple social media platforms including Facebook, Instagram, YouTube, and even TikTok, aiming to provide DIY guides, inspiration, and behind-the-scenes content.

Copy Examples

• •Craft your dream patio with Stenbolaget. Our premium natural stone collections offer timeless beauty and unmatched durability, turning your vision into a stunning reality. Explore the possibilities.
• •Ready to lay your own pathway? Our easy-to-follow video guides and expert tips ensure your DIY stone project is a success from start to finish. Plus, get free advice from our stone specialists!
• •Stenbolaget Proffs: Your trusted partner for quality stone and efficient solutions. Access exclusive trade discounts, dedicated support, and fast deliveries to keep your projects on track.
• •Project complete! ✨ We love seeing your amazing transformations using #Stenbolaget stone. Share your photos with us for a chance to be featured and inspire others!
• •Invest in lasting beauty. Stenbolaget’s high-quality paving stones are not just an upgrade for your garden, they're a low-maintenance solution that stands the test of time. Order your samples today!