Brand Tone

empowering, approachable, and passionate

Brand Values

• •Empowerment & Support
• •Community & Connection
• •Education & Mentorship
• •Social Responsibility
• •Quality

Best Practices

• •Lead with the "Why": Always connect the products back to the core mission. Whether selling coffee or a t-shirt, mention how the purchase supports girls in STEM. This reinforces the primary value proposition.
• •Use an Empowering and Inclusive Voice: Employ strong, positive verbs and speak directly to the audience with an encouraging tone. Continue using phrases like "Hey girl!" or "Join the community" to maintain an approachable, mentor-like voice.
• •Marry Passion with Quality: Consistently balance the passion for the cause with the high quality of the products. Use descriptive words for the coffee (e.g., "rich," "bold," "fresh-roasted") alongside the mission-driven message.
• •Tell the Founder's Story: Periodically weave Kara's personal story as a mechanical engineer and mentor into social media posts, blog content, and "About Us" reminders. This authentic narrative is a powerful brand asset that builds trust.
• •Highlight the Community: Encourage user-generated content by asking customers to share photos with their mugs or coffee. Feature their stories and create a sense of a shared community of "STEM-savvy" individuals making an impact together.

Social Perception

The public and customer perception of STEM Savvy Brew is overwhelmingly positive, centered on its dual appeal of quality products and a meaningful cause. Customers see it as a "coffee with a cause" and explicitly state their support for the mission to help STEM programs. The brand is highly regarded by its target audience, particularly women in tech and engineering, who appreciate the mission. Reviews frequently praise the quality of the coffee, with specific blends being called out for their taste. The customer service is described as "amazing," indicating a positive direct relationship with its consumer base.

Copy Examples

• •Fuel your passion, inside and out. 🔬☕ Our '100% STEMinist' mug is for the thinkers, the innovators, and the trailblazers. Every sip supports the next generation of women in STEM. #STEMinist #WomenInSTEM #CoffeeForACause
• •Headline: Engineer your perfect morning. Body: You solve complex problems every day. Your coffee should be simple, fresh, and powerful. At STEM Savvy Brew, we fresh-roast your order and ship it the same day. Plus, 10% of profits empower girls in STEM. Taste the difference. Make a difference.
• •A special offer, a powerful mission, and your new favorite coffee.
• •Confidence, Courage, Community. And Really Great Coffee.
• •Tackle your biggest projects with a brew that’s as bold and smooth as you are. Our Confident Cold Brew is specially selected for a rich, low-acid flavor that keeps you focused. It’s more than a drink; it’s the fuel for your next breakthrough.