Brand Tone

Friendly, Accessible, Inspirational, Creative, Helpful, Informative, Modern, Clean, and Value-Oriented

Brand Values

• •Accessibility
• •Affordability
• •Creativity & Self-Expression
• •Quality
• •Customer Empowerment

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Friendly, not silly"; "Inspirational, not preachy"; "Helpful, not condescending"). Include "do's and don'ts" with examples. This serves as a guide for anyone creating content.
• •Focus on "You" and "Your": Address the customer directly. Frame benefits around how your products help *them* achieve *their* goals (e.g., "Help *you* create a space *you* love," rather than "We sell beautiful art").
• •Use Clear, Concise, and Accessible Language: Avoid jargon or overly complex sentences. The tone is friendly and approachable, so the language should reflect that. Since products are "affordable," ensure the language isn't exclusive.
• •Maintain Visual Consistency: While not strictly copywriting, the visuals (product mockups, social media graphics) should align with the modern, clean, and inspirational tone. This reinforces the overall brand message. The copy should complement these visuals.
• •Review and Align Across All Channels: Regularly audit your website copy, social media posts, email newsletters, and even automated responses to ensure they all reflect the defined brand tone. Address the current content confusion (e.g., baby clothing blog posts on the art/planner site) to ensure a cohesive message for the printable art brand.

Social Perception

Customers likely perceive the brand as a source for affordable and convenient home decor and organization solutions. The digital/printable nature of the products means instant access and the ability to customize printing and framing. The "Stellou&friends" name itself might suggest a collaborative, friendly, or community-oriented feel, although this is not explicitly detailed in their "About Us" for the art/planner brand. Potential for Brand Confusion: The significant online presence of "Stellou & friends" children's clothing could lead to confusion. Customers searching for one might find the other, diluting brand identity if not clearly differentiated. The presence of baby-clothing-related blog posts on the art/planner website exacerbates this.

Copy Examples

• •Headline (Website/Social Media): "Your Walls, Your Story. ✨ Discover beautiful, affordable printable art to instantly refresh your space. Download, print, and adore!" Body: "At Stellou&friends, we believe everyone deserves a home that inspires. Explore our collections of unique printable wall art and planners, designed to help you create a space you truly love, without the designer price tag. Start your transformation today!"
• •Social Media Post (Instagram/Pinterest - with image of a gallery wall): Image Caption: "Gallery wall goals, made easy! 🖼️ Mix and match our printable art to curate a look that’s uniquely YOU. Affordable, stylish, and ready in minutes. What will your walls say? #stellouandfriends #printableart #homedecor #diydecor #gallerywall #inspirationalhome"
• •Email Subject Line: "Psst... Your Dream Room is Just a Click Away! (+ New Arrivals!)" Email Body Snippet: "Hello [Customer Name], Ready to fall in love with your home all over again? Stellou&friends makes it simple with stunning printable wall art and clever planners. Find your perfect piece and bring fresh energy to your everyday, affordably. Explore what's new!"
• •Product Description (for a botanical print set): "Invite nature's calm into your home with our 'Serene Botanicals' printable art set. These high-quality digital prints capture delicate details, perfect for creating a peaceful oasis in your bedroom, living room, or office. Simply download, print to your preferred size, and let the tranquility bloom. An effortless way to cultivate beauty in your space."
• •Blog Post Intro (for a post on "Organizing Your Home Office"): "Feeling overwhelmed by WFH clutter? You're not alone! A well-organized home office can transform your productivity and peace of mind. At Stellou&friends, we're passionate about creating spaces that work *for* you. Let's explore some simple, actionable tips (and a peek at how our printable planners can be your secret weapon!) to create an inspiring and efficient workspace you'll love settling into."