Brand Tone

Empowering & Aspirational, Friendly & Accessible, Value-Oriented & Trustworthy, Modern & Trendy

Brand Values

• •Empowerment
• •Quality
• •Affordability/Value
• •Convenience
• •Customer Satisfaction
• •Innovation

Best Practices

• •Create a Brand Voice Guide: Document the core tone attributes (e.g., Empowering, Friendly, Value-Driven), key messaging points, "words we use," and "words we avoid." Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind – a woman seeking confidence, beauty, value, and convenience. Address her aspirations and challenges directly.
• •Highlight Benefits over Features: Instead of just saying "multiple attachments," explain "versatility to create any look you desire, from sleek straight to bouncy curls, all with one tool."
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual style. For example, trendy, energetic visuals on TikTok should be paired with equally lively and concise copy.
• •Review and Iterate: Regularly audit content across all platforms (website, social media, ads, emails) to check for consistency in tone. Gather feedback and make adjustments as the brand evolves.

Social Perception

Generally positive feedback on the website. Active audience engagement on Instagram and TikTok. Limited external independent reviews.

Copy Examples

• •Headline (Website/Ad): "Your Salon at Home: Unlock Gorgeous Hair, Effortlessly. ✨"
• •Instagram Caption: "Ready for your glow-up? Our 5-in-1 Airflow Styler gives you the power to transform your look and own your confidence, every single day! #StellazHair #ConfidentYou #SalonQuality"
• •Product Description Snippet: "Why choose between quality and affordability? At Stellaz, we believe you deserve both. Experience premium beauty tools and an amazing selection of makeup that deliver stunning results without breaking the bank. Feel beautiful, smartly."
• •TikTok Video Idea (Voiceover): "Hack your hair routine! 😉 Get salon-perfect styles in minutes with the Stellaz Airflow Styler. Easy, fast, and oh-so-fabulous! #HairTransformation #BeautyHacks #StellazSE"
• •Email Subject Line: "Be Your Own Stylist (and save big!) 💁‍♀️ Inside: Tools for Your Best Hair Ever."