Brand Tone

Creative, Witty, Passionate, Authentic, Detail-Oriented

Brand Values

• •Creativity & Originality
• •Craftsmanship & Quality
• •Collaboration & Partnership
• •Authenticity & Not Taking Themselves Too Seriously
• •Curiosity & Continuous Learning
• •Sustainability (Implied)

Best Practices

• •Embrace Wit and Intelligence: Inject clever wordplay or insightful humor where appropriate, reflecting the playful yet thoughtful nature of many Stellavie prints. Avoid generic marketing-speak.
• •Highlight Craftsmanship and Quality: Regularly mention the hand-printed nature, the specific techniques (silkscreen, letterpress), and the quality of materials (e.g., archival paper, custom-mixed inks). This reinforces the value and artistry.
• •Speak with Passion and Authenticity: Let the genuine love for design and printmaking shine through. Use enthusiastic language that feels personal and direct, as if speaking to a fellow creative or art lover.
• •Maintain Visual-Verbal Cohesion: Ensure the copy's tone matches the visual style of the prints being promoted. For instance, copy for a bold neon print might be more energetic than for a subtle, minimalist design.
• •Be Approachable and Collaborative: Even when showcasing high-art prints, maintain an inviting tone that encourages interaction, questions, and potential collaborations, reflecting their "eye-level" client approach. Use phrases like "We'd love to hear from you" or "Let's build something together."

Social Perception

High-Quality & Artistic, Clever & Engaging, Minimalistic & Functional Aesthetic, Collectible, Passion-Driven

Copy Examples

• •Lose yourself in layers of [Color 1] and [Color 2]. Our new hand-pulled silkscreen print, '[Print Name],' is a vibrant exploration of [concept/inspiration]. Limited edition of [Number] – because originality can't be mass-produced. #Stellavie #AbstractArt #SilkscreenPrint #LimitedEdition #HamburgDesign
• •Because adulting needs a little humor. Our '[Witty Saying]' print – hand-printed gold ink on premium cotton paper. Perfect for your wall and your well-being. 😉 #Stellavie #Typography #QuotePrint #WallArt #Handmade #GermanDesign
• •From a spark of an idea to ink on paper, every Stellavie print is a labor of love. We get our hands dirty with silkscreen and letterpress because some things are just better made by hand. Discover the difference. #StellavieDesign #Printmaking #Craftsmanship #BehindTheScenes #MadeInHamburg
• •Brighten your walls without dimming your wallet. For a limited time, get [Discount Percentage]% off selected Stellavie prints. Art that speaks to you, now speaking a little more kindly to your budget. Link in bio! #StellavieSale #ArtPrint #HomeDecor #SupportSmallBusiness #LimitedTimeOffer
• •Got a brilliant idea brewing? Or just want to say hi? We're all ears and always curious. At Stellavie, we believe the best designs come from great conversations. Reach out – let's create something amazing together. sayhello@stellavie.com #StellavieStudio #DesignCollaboration #CreativePartnership #Hamburg #LetsTalkDesign