Brand Tone

Elegant & Sophisticated, Warm & Inviting, Conscious & Ethical, Artistic & Curated, Helpful & Informative

Brand Values

• •Quality & Craftsmanship
• •Comfort & Relaxation
• •Ethical Sourcing & Sustainability
• •Beauty & Aesthetics
• •Customer-Centricity
• •Supporting Small Businesses

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing the brand's tone (elegant, warm, conscious, artistic, helpful), key messaging points, preferred vocabulary (e.g., 'curated,' 'artisanal,' 'sustainable,' 'sanctuary'), and phrases to avoid. Share this with anyone creating content.
• •Emphasize Storytelling: Weave narratives around the products – their origin, the artisans, the materials, or the inspiration behind them. This reinforces the 'curated' and 'artistic' values. For example, sharing details about the 'Hahei Vases' and the artist behind them adds depth.
• •Highlight Ethical & Sustainable Aspects Naturally: Integrate information about ethical sourcing and sustainability seamlessly into product descriptions and social media posts, rather than as an afterthought. Mentioning certifications like OKEO-TEX or details about responsible down sourcing reinforces transparency and the 'conscious' value.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the sophisticated and serene visual style of the brand. Use descriptive language that evokes texture, comfort, and beauty, mirroring the imagery.
• •Educate and Inspire: Use copy to offer value beyond just selling – provide tips on home styling, care for luxury textiles, or the benefits of sustainable materials, reinforcing the 'helpful' and 'informative' aspects of the brand tone. The 'Journal' section is a good example of this.

Social Perception

Luxury & High-End, Trusted & Established, Tasteful & Curated, Eco-Conscious, Community-Oriented

Copy Examples

• •Instagram Post (New Bedding Collection): 'Indulge in the art of repose. Our new Belgian Linen bedding collection, ethically sourced and exquisitely crafted, invites serene moments and peaceful slumbers. Discover the timeless elegance that transforms your bedroom into a sanctuary. #StellaTribeca #LuxuryBedding #EthicalHome #SustainableLiving #TribecaStyle'
• •Website Banner (General): 'Stella Tribeca: Curated comfort for inspired living. Explore unique, handcrafted pieces designed to bring warmth, beauty, and sustainable luxury to your home.'
• •Email Newsletter Snippet (Highlighting a Specific Product): 'Meet the Hahei Vase, a testament to artisanal skill we discovered on a recent journey to Coromandel, New Zealand. Each piece, handcrafted with passion, tells a story of its own. Bring a touch of global artistry and conscious design into your space. Explore the collection.'
• •Facebook Ad (Promoting In-Store Consultation): 'Dreaming of a home that truly reflects you? Let our experienced design team at Stella Tribeca help you curate effortless, comfortable spaces perfect for relaxation. Visit our NYC store for a personalized consultation and discover ethically sourced decor that speaks to your soul. Book your appointment today.'
• •Product Description (for a Cashmere Throw): 'Wrap yourself in unparalleled softness with our ethically sourced cashmere throw. Woven with meticulous care by master artisans, its gentle touch and timeless design offer more than just warmth—it’s an invitation to embrace quiet moments of everyday luxury. OKEO-TEX certified for your peace of mind and a healthier home.'