Brand Tone

Bohemian, Sensual, Luxurious, Ethical, Warm & Friendly

Brand Values

• •Ethical Production & Sustainability
• •Quality Craftsmanship
• •Female Empowerment & Confidence
• •Celebration of a Summer Lifestyle
• •Authenticity & Artistry

Best Practices

• •Develop a Brand Voice Guide: Document key tonal words (e.g., "sensual," "bohemian," "elegant," "ethical," "playful"), the brand's mission, values, and target audience. Include "do's and don'ts" for language and phrasing. For example, always end communications with "Stellar Love x."
• •Emphasize Storytelling: Connect products to the lifestyle and values the brand represents. Instead of just listing features, describe the feeling or experience the garment enables – the "salty hair and dazzling sunsets."
• •Consistently Highlight Core Values: Weave in mentions of "ethical production," "handcrafted," "slow fashion," and "sustainability" naturally within product descriptions, social media posts, and "About Us" sections to reinforce these key differentiators.
• •Use Evocative and Sensory Language: Appeal to the senses with words that describe the feel of the fabric ("soft and lightweight," "flows effortlessly"), the visual appeal ("dazzling," "gorgeous"), and the exotic, free-spirited mood ("wild exotic woman," "bohemian style").
• •Maintain Visual and Textual Harmony: Ensure that the imagery used (aspirational, beautiful, often exotic locations) is consistently matched by copy that reflects the same level of luxury, freedom, and sensuality. The "Stellar Love x" sign-off should feel authentic alongside warm, inviting visuals.

Social Perception

Highly Positive Customer Feedback, Aspirational & Desirable, Trusted & Reliable, Associated with "Sexy" and "Boho" Styles

Copy Examples

• •Instagram Post Caption (showcasing a flowing maxi dress): "Drift into golden hour with a whisper of silk against your skin. Our ethically handcrafted [Dress Name] is more than just a dress; it's an invitation to embrace your inner goddess. Made with love in Bali, for sun-kissed days and starlit nights. ✨ Stellar Love x #StellarDust #ResortWear #BohoLuxe #EthicalFashion #MadeInBali"
• •Facebook Ad Copy (targeting vacation planners): "Dreaming of your next escape? Pack the essence of paradise. Stellar Dust offers luxurious, ethically made resort wear that moves with you, from sandy shores to sunset cocktails. Discover handcrafted pieces that tell a story of sun, sea, and soul. Shop now and find your stellar moment. [Link] #StellarDustResortwear #LuxuryTravel #EthicalLuxury #BeachFashion #VacationStyle"
• •Product Description Snippet (for a "sexy" backless jumpsuit): "Unleash your playful confidence in our [Jumpsuit Name]. This isn't just an outfit; it's a statement. Handcrafted from the softest [Fabric Type], its daring open back and flowing lines are designed for a woman who owns her allure. Ethically made for those unforgettable summer nights. Stellar Love x"
• •Email Newsletter Subject Line: "New Arrivals ✨ Handcrafted Beauty for Your Next Adventure | Stellar Dust"
• •Website Homepage Banner Text: "Stellar Dust: Luxury Resort Wear. Ethically Handcrafted in Paradise. For Sun Lovers & Free Thinkers."