Brand Tone

Elegant & Sophisticated, Artistic & Passionate, Empowering & Confident, Exclusive & Luxurious

Brand Values

• •Artisan Craftsmanship & Quality
• •Cultural Heritage & Latin Spirit
• •Feminine Empowerment
• •Resilience & Purpose
• •Originality & Avant-Garde Style

Best Practices

• •Embrace Poetic & Evocative Language: Use rich, descriptive words that appeal to the senses and convey the artistry and emotion behind the designs. Think 'lush,' 'ornate,' 'decadent beauty,' 'sophisticated modernity.'
• •Weave in Cultural Narratives: Subtly or overtly reference the Puerto Rican and Latin heritage that inspires the brand. This adds depth and authenticity.
• •Highlight Empowerment and Femininity: Frame descriptions in a way that speaks to the confidence and strength the garments bestow upon the wearer, celebrating a 'feminist but feminine' ethos.
• •Maintain an Elegant & Sophisticated Vocabulary: Avoid overly casual slang or jargon. The language should mirror the luxury and exclusivity of the brand.
• •Ensure Visual-Verbal Cohesion: The tone of the copy must always align with the high-quality, artistic, and elegant imagery used across all platforms. The words should enhance what the visuals already communicate.

Social Perception

Highly Respected Designer, Symbol of Puerto Rican Pride, Celebrity Favourite, Advocate & Voice, Artistic and High Quality

Copy Examples

• •Headline: Stella Nolasco: Where Heritage is Woven into Haute Couture. Body: Discover collections that breathe the soul of Puerto Rico, crafted with unparalleled artistry. Each stitch tells a story of strength, beauty, and the vibrant Latin spirit. Wear not just a dress, but a legacy.
• •Social Media Post: Elegance is an attitude. Confidence is its fabric. Our latest Atelier piece, inspired by the resilient beauty of island flora. #StellaNolasco #LuxuryFashion #PuertoRicanDesigner #FemininePower
• •Product Description (for a lace gown): Immerse yourself in the poetry of lace. This exquisite gown, handcrafted with traditional techniques and a modern sensibility, embodies the passionate artistry of Stella Nolasco. A celebration of sophisticated femininity and the enduring allure of artisanry. Feel the whisper of the Caribbean breeze in every delicate detail.
• •Brand Bio Snippet: Stella Nolasco: More than fashion, it's a feeling. It's the pride of our heritage, the confidence of a woman who owns her story, and the exquisite touch of artisan hands. Bold. Lush. Unforgettable.
• •Email Subject Line: Unveil Your Radiance: New Arrivals from Stella Nolasco. Email Body Snippet: Step into a world where artistry meets empowerment. The new Stella Nolasco collection has arrived, blending timeless elegance with a bold, modern spirit. Each piece is a testament to luxurious craftsmanship and the vibrant culture that inspires us.