Brand Tone

Aspirational, Friendly, Serene, Warm, Inviting, Personal, Passionate, Accessible, and Down-to-earth.

Brand Values

• •Curation and Quality
• •Love for the Sea (Meerliebe)
• •Joy and Inspiration
• •Community
• •Aesthetic Cohesion

Best Practices

• •Always Channel "Meerliebe": Before writing any copy, ask: "Does this sound like it comes from a place of loving the sea?" This core value should be the filter for all communication, from product descriptions to social media replies.
• •Use a "Friendly Expert" Voice: Write as if you are a stylish friend who has discovered something wonderful and wants to share it. Be warm and personal, but also confident in your curation and taste. Use "we" and "you" to create a direct connection.
• •Embrace Sensory Language: The brand sells a feeling. Use words that evoke the senses associated with the coast: "breezy linen," "sun-kissed gold," "salty air," "soft, sandy tones," "shimmering water."
• •Maintain a Consistent Visual and Textual Palette: The clean, bright, and serene visual identity should be matched by the copy. Keep sentences clear, use white space effectively, and sprinkle in gentle, positive emojis (like ✨, 🌊, 🤍, 🐚) on social media to add warmth without being overwhelming.
• •Create a Simple Brand Voice Guide: Document the key elements: Our tone is [Friendly, Aspirational, Serene]. Our core value is [Meerliebe]. We use words like [breeze, coast, sun, treasure, serene, calm]. We avoid [corporate jargon, hype, dark or aggressive language]. This ensures that anyone writing for the brand can maintain its unique and successful voice.

Social Perception

Stella Marina Beach is perceived as a high-quality, aesthetically pleasing boutique. Customers see it as a source of unique gifts and personal treasures that are not easily found elsewhere. It is viewed as authentic and passionate. The brand has successfully positioned itself as a "happy place," both physically and online, where customers can go for inspiration and to find objects that bring them joy. The consistent branding across all platforms reinforces its image as a professional and trustworthy, yet personal and charming, business.

Copy Examples

• •Your daily dose of ocean breeze. 🌬️✨ Bring that serene coastal feeling home. Our new handcrafted ceramic vases and breezy linen cushions have just arrived, ready to turn your space into a sanctuary of calm. Inspired by the soft colors of a morning by the sea. Tap to shop your little piece of Meerliebe. #stellamarinabeach #meerliebe #coastalhome #maritimedeko #wohnaccessoires
• •Keep a piece of the sun and the sea with you, always. Our delicate "Sundowner" necklace features a real seashell charm, dipped in 18k gold, hanging from a fine, shimmering chain. It’s that perfect, subtle touch of elegance that reminds you of long, golden evenings on the beach. A timeless classic for every ocean lover.
• •That vacation feeling, bottled. (Or, well, beautifully wrapped!) Still dreaming of your last trip to the coast? Stella Marina Beach brings the best of maritime lifestyle right to your doorstep. From breezy fashion to unique jewelry and home decor that smells like the sea. Discover our curated collection and find a treasure that makes your everyday feel like a getaway. Shop the Feeling
• •Welcome to Your Happy Place. Discover fashion, decor, and gifts, all curated with a deep love for the sea. Find something that makes you smile today.
• •A little Meerliebe for your inbox... Just for you: New arrivals, a chat with one of our favorite designers, and three ways to bring coastal calm into your week. Open up for a wave of inspiration!