Brand Tone

Welcoming and Inclusive, Knowledgeable and Passionate, Community-Oriented, Magickal and Enchanting, Approachable and Authentic

Brand Values

• •Spiritual Growth and Enrichment
• •Community
• •Authenticity and Tradition
• •Holistic Well-being
• •Customer Connection and Service

Best Practices

• •Embrace "Us" and "We": Consistently use inclusive language that fosters a sense of community and belonging, like "your tribe," "welcome home," "we are honored."
• •Balance Mysticism with Approachability: While using enchanting and magical language, ensure the tone remains grounded and welcoming, especially for newcomers. Avoid overly obscure jargon without explanation.
• •Highlight Expertise Authentically: Share knowledge and passion genuinely. Referencing the founder's experience or staff insights can build trust without sounding arrogant.
• •Infuse Warmth and Invitation: Every piece of copy should feel like a warm invitation into their space, whether online or physical. Use friendly and supportive language.
• •Stay True to Core Values: Ensure all content, from product descriptions to event announcements, reflects the core values of spiritual growth, community, authenticity, and holistic well-being.

Social Perception

Positive and Trusted, Community Hub, Knowledgeable Resource, Authentic and Genuine

Copy Examples

• •Step into StellaLunaLLC, your sanctuary for all things mystical and magical. Whether you're a seasoned practitioner or just beginning your spiritual journey, discover handcrafted tools, radiant crystals, and a community that welcomes you home. Explore the magic within.
• •Unearth the ancient wisdom of Mother Earth with our hand-selected crystals. Each gem at StellaLunaLLC is chosen for its unique energy and beauty, ready to support your intentions. Find your perfect energetic companion today and let its power resonate.
• •Connect, learn, and grow with your tribe! Join us for our upcoming [Event Name] at StellaLunaLLC. A welcoming space for all to explore [topic of event] and deepen their spiritual practice together. Reserve your spot and share the energy!
• •Just a regular Tuesday at StellaLunaLLC... pretty sure the crystals are hosting a party when we're not looking! 😉 Come find your own bit of everyday magic with us. #WitchyVibes #CrystalChaos #ShopLife
• •Welcome to StellaLunaLLC, born from a three-decade journey into the magickal arts. We're more than a shop; we're a guiding light for your spiritual path, offering treasures and knowledge to illuminate your way. Let us help you discover and grow.