Brand Tone

Artistic & Sophisticated, Passionate & Personal, Unique & Innovative, Approachable & Authentic, Storytelling-driven

Brand Values

• •Creativity & Artistic Expression
• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Sustainability & Eco-Responsibility
• •Passion & Perseverance
• •Family & Collaboration
• •Connection to Nature

Best Practices

• •Embrace Storytelling: Every piece has a unique origin from a photograph. Weave this narrative into product descriptions, social media, and "About Us" sections to reinforce the "wearable art" concept and the connection to nature and travel.
• •Highlight "Artistic" and "Unique": Consistently use vocabulary that reflects the brand's core identity – words like "artistic," "unique," "bespoke," "handcrafted," "innovative," "conceptual," and "wearable art."
• •Balance Sophistication with Approachability: While the brand aesthetic is high-end and artistic, the copy (especially on platforms like TikTok or in direct customer communication) can retain a warm, personal, and sometimes playful touch, reflecting the mother-daughter dynamic and passion.
• •Infuse Values Naturally: Integrate brand values like sustainability (mentioning recycled materials, eco-friendly practices), quality (highlighting Italian silk, craftsmanship), and the inspiration from nature seamlessly into the copy, rather than as standalone statements. Let these values be part of the product's intrinsic appeal.
• •Maintain a Consistent Voice Across Platforms, Adapting Format: While the core tone remains, the expression might vary. Instagram could be more poetic and visual-led, Facebook more informational and community-focused, and TikTok more informal and behind-the-scenes. However, the underlying artistic, passionate, and unique voice should always be recognizable. Ensure that the language used for product descriptions on the website aligns with the broader brand narrative.

Social Perception

Positive First Impressions, Valued for Uniqueness and Quality, Emerging Brand with a Clear Niche, Engaging and Modern (via TikTok), Seen as an expert

Copy Examples

• •Headline: Wear the World. Discover Art. Body: Each Stella Lotycz piece is more than fashion; it's a story whispered in silk and sustainable fabric. Inspired by nature's hidden masterpieces, our globally sourced photographic prints transform into unique garments, designed in Edinburgh to celebrate your individuality. Drape yourself in art.
• •Headline: From Our Hearts to Your Wardrobe. Body: We're Stella and Klara, a mother-daughter duo pouring our passion into every stitch. Our dream? To bring the breathtaking beauty of nature to life through designs that feel as good as they look. Handcrafted with love and sustainable materials, because unique style shouldn't cost the Earth.
• •Headline: Dare to be Different. Designed by Nature, Crafted by Us. Body: Tired of the ordinary? Our innovative process turns stunning, often unseen, natural photography into exclusive prints. Each garment is a limited edition statement, a testament to bold style and conscious choices. Stand out, sustainably.
• •Instagram Post Caption: Sunlight on a hidden glacier, the intricate dance of a spider's web... we find beauty in the details. Our latest collection captures these fleeting moments on luxurious, eco-friendly fabrics. Because every day is an occasion to wear something extraordinary. What story will your Stella Lotycz piece tell? ✨ #StellaLotycz #WearableArt #SustainableFashion #EdinburghDesigner #NatureInspired
• •Product Description Snippet (for a jacket): More than just a jacket, it's a canvas. Featuring an exclusive aerial print of [Specific Location/Element], this piece is meticulously crafted from recycled waterproof materials with a sumptuous Italian silk lining. Designed by Stella Lotycz in Edinburgh, it’s where conscious craftsmanship meets avant-garde style. Feel the art. Live the story.