Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Trendy and Fashion-Forward, Helpful and Service-Oriented, Community-Focused

Brand Values

• •Customer Satisfaction: Prioritizing a positive shopping experience, both online and in-store, with an emphasis on friendly and helpful service.
• •Affordable Style: Offering trendy and chic clothing at accessible price points.
• •Quality: Providing a curated selection of good-quality fashion items.
• •Community Building: Fostering a sense of belonging and family among their customers.
• •Engagement and Responsiveness: Actively interacting with their audience online and providing timely updates.

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the Stella Ivy tone (friendly, enthusiastic, helpful, trendy, community-focused) with examples of do's and don'ts. Share this with anyone creating content.
• •Use a Conversational and Inclusive Language: Write as if you're talking to a friend. Use "you," "we," and address the "SI family" to foster connection. Keep jargon to a minimum.
• •Incorporate Emojis and Enthusiasm (Authentically): Use emojis and exclamation points where appropriate to convey warmth and excitement, especially on social media, but ensure it aligns with the specific message and platform.
• •Focus on Customer Benefits and Solutions: Frame product descriptions and promotional copy around how the items will make the customer feel or solve a style need (e.g., "your perfect brunch outfit," "effortless style for busy days").
• •Be Consistent Across All Channels: Ensure the friendly, trendy, and helpful tone is reflected everywhere, from website copy and email newsletters to social media captions and customer service interactions. Regularly review content across platforms for consistency.

Social Perception

Highly Praised Customer Service, Loved for Trendy and Affordable Clothing, Positive App Experience, Sense of Community, Reliable and Professional

Copy Examples

• •Instagram Post (New Arrival): Stop scrolling! Scroll-stopping new arrivals have just landed, and you *need* to see them! 😍 From brunch-ready dresses to comfy-chic loungewear, your new favorite outfit is waiting. Tap the pic to shop or visit us in-store at Rockwall or Silo Square! #StellaIvyStyle #NewCollection #TrendyFashion #AffordableChic #ShopSmall
• •Facebook Ad (Sale Promotion): Treat Yourself! 🎉 Our [Season] Sale is ON! Snag those pieces you've been eyeing at prices you'll love. Stella Ivy Boutique brings you affordable style that makes you feel amazing. Don't miss out – shop online or pop into our boutiques! Link in bio! #StellaIvySale #FashionDeals #BoutiqueShopping #StyleOnABudget #LimitedTimeOffer
• •Email Newsletter Subject: Your Weekend Wardrobe Update is Here! ✨ Hey, Fashion Family! 👋 Get ready to refresh your look with the latest drops at Stella Ivy! We've handpicked styles that are perfect for [mention current season/occasion – e.g., sunny days, cozy nights]. Plus, our friendly team is always here to help you find your perfect fit. Come say hi! [Link to New Arrivals]
• •TikTok Video Caption (Styling Tip): Obsessed with this new [Item Name]! 😍 Here are 3 ways to style it from day to night. Which look is your fave? Let us know in the comments! 👇 P.S. Use TIKTOK20 on our app for a sweet discount on your first order! #StyleHack #OutfitInspo #StellaIvyBoutique #HowToStyle #TikTokFashion #ShopStellaIvy
• •Website Homepage Banner: Welcome to Stella Ivy Boutique: Where Chic Meets Affordable. Discover trendsetting pieces and everyday styles curated just for you. Friendly service, fabulous fashion – that's the SI promise. ✨ Shop New Arrivals | Join our VIP Family for 15% Off!