Brand Tone

Friendly, Enthusiastic, and Trustworthy.

Brand Values

• •Passion for Disney
• •Customer Service
• •Accessibility
• •Community

Best Practices

• •Use a Personal and Approachable Voice: Always write as "Lina," the friendly personal shopper, not a faceless corporation. Use "I" and "you" to create a direct connection with the customer.
• •Incorporate "Magic" and "Dream" Language: Use words that evoke the wonder of Disney, such as "magical," "dreamy," "treasure," "enchanting," and "adventure," to align with the product's origin.
• •Be Transparent and Urgent (When Necessary): Clearly state when items are limited, in-demand, or require pre-orders. Phrases like "going fast," "limited spots," and "secure yours now" create a sense of urgency that is common and accepted in the collector community.
• •Leverage Character Names and Hashtags: Always use the official names of characters (LinaBell, Stellalou, etc.) and popular community hashtags (#DisneyProxy, #ShanghaiDisneyland, #DuffyandFriends) to increase visibility within the target audience.
• •Visually and Textually Emphasize Cuteness and Quality: Use descriptive words like "adorable," "cutest faces," "perfect details," and "soft" alongside high-quality photos to highlight the appeal of the merchandise. This reinforces the value of the personal shopper's selection service.

Social Perception

Positive and Reliable.

Copy Examples

• •Look who just danced in from Shanghai Disneyland! 🎀 The new Spring Blossom Stellalou collection is here and the details are just perfect. I ll be selecting the cutest faces all day! DM me to bring your own dreamy bunny home. Limited spots available! ✨ #ShanghaiDisney #Stellalou #DisneyProxy
• •Quick update from the park! 🏰 The popular Rainbow LinaBell keychain is back in stock, but they're going fast! Sending a message now is the best way to secure yours. I'll do my best to get one for everyone! #LinaBell #DisneyMerch
• •Your direct link to Disney magic. From park-exclusive treasures in Shanghai to handmade outfits for your favorite friends, I'm here to find the perfect addition to your collection. Browse the latest arrivals now!
• •So happy to see all your wonderful photos featuring the Duffy & Friends outfits from the shop! It’s amazing to see them in their new homes. Keep tagging me! What collection should I hunt for next? Let me know in the comments! 👇 #DuffyAndFriends #DisneyCollector
• •Handmade with love for your Stellalou plush. This adorable sailor-style dress is crafted from soft cotton and features delicate ribbon details, perfect for her next seaside adventure. Please note, plush toy is not included. Allow 2-3 weeks for creation and shipping. #StellalouCostume #HandmadeDisney