Brand Tone

The prevailing tone of Stella & Finns is friendly, welcoming, and community-oriented. The language used across the website and social media is informal and inclusive, using phrases like "Hey sister!" and referring to their customer base as a "tribe." This creates a sense of belonging and camaraderie. The tone is also enthusiastic and supportive, often celebrating their customers' style and confidence. Customer reviews frequently praise the owner's helpful and caring nature, which reinforces this approachable and genuine voice.

Brand Values

• •Community
• •Customer Care
• •Quality
• •Authenticity

Best Practices

• •Embrace "Sister" and "Tribe": Continue using familial and community-focused terms like "sister," "sis," and "tribe" to reinforce the brand's welcoming and inclusive identity.
• •Maintain a Personal Touch: Keep the owner's personality at the forefront. Sharing personal stories or behind-the-scenes content can strengthen the authentic connection with the audience.
• •Engage and Celebrate Customers: Actively feature customer photos (with permission) and celebrate their style. This reinforces the sense of community and shows appreciation.
• •Keep it Positive and Enthusiastic: All copy should reflect a positive and encouraging tone, empowering customers and making them feel good about their purchases and themselves.
• •Be Consistent Across All Channels: Ensure that the friendly, community-oriented voice is consistent from the website and product descriptions to every post and reply on social media. This creates a seamless and trustworthy brand experience.

Social Perception

Stella & Finns is perceived very positively by its customers. Reviews consistently highlight the high quality of the clothing and the exceptional, personalized customer service. Customers feel a personal connection to the brand and its owner, often describing their shopping experience as being welcomed into a community or friendship. This strong positive perception is a direct result of the brand's successful cultivation of a close-knit community around its products and values.

Copy Examples

• •Hey sister! ✨ Get ready to turn heads in our new 'Wild Rose' maxi dress. Perfect for sunny days and feeling fabulous. We know you're going to love it. Join the tribe and grab yours before it's gone!
• •Looking for more than just a boutique? Find your tribe at Stella & Finns! We're all about high-quality, Western-inspired fashion and building a community of amazing women. Come say hi and see what we're all about!
• •Treat Yourself, Sis! 🛍️ Our Summer Sale is ON! Find your new favorite outfit and join the Stella & Finns family. We can't wait to see how you rock it.
• •A little something just for you, sister...
• •This denim jacket isn't just an outfit-completer; it's a statement. Designed for the modern cowgirl with an eye for quality and a love for timeless style. Welcome to the comfiest, most versatile piece you'll own.