Brand Tone

Inspirational & Empowering, Authentic & Sincere, Conscious & Caring, Appreciative of Nature & Uniqueness

Brand Values

• •Empowerment: Helping women find their own star and light.
• •Authenticity & Individuality: Celebrating uniqueness and embracing imperfection.
• •Quality & Craftsmanship: Meticulously handcrafted, one-of-a-kind designs.
• •Ethical & Ecological Responsibility: Using decomposable packaging and supporting ocean conservation.
• •Inspiration from Nature: Drawing inspiration from the beauty of nature and using organic materials.
• •Accessible Luxury: Merging timeless elegance with enchanting allure through 18K gold plating on pearls and gemstones, aiming to offer unique pieces.

Best Practices

• •Maintain a Tone of Sincere Optimism: The brand was born as a guiding light.
• •Reinforce the brand's caring nature and appeals to conscious consumers.
• •Build authenticity and connection.
• •Use descriptive words that evoke elegance and care.
• •Phrases like 'your inner light,' 'embrace your story,' 'uniquely you' will resonate.

Social Perception

The brand is perceived as offering distinct, handcrafted jewelry that stands out from conventional options. The commitment to charitable efforts and eco-friendly packaging likely contributes positively to its perception among conscious consumers. Its presence on platforms like Lemon8 suggests an appeal to users interested in discovering new and unique brands. Customers who find the brand seem to appreciate its unique designs and quality.

Copy Examples

• •Look good, feel good, do good.
• •Each piece is a guiding light, meticulously crafted to celebrate your strength and adventurous spirit.
• •Explore our collections.
• •Modern & Minimalist Jewelry.
• •Stella e Luce means star and light in Italian.