Brand Tone

Empowering, Supportive, Friendly, Approachable, Aspirational, Stylish, Positive, Joyful, Entrepreneurial, and Motivating.

Brand Values

• •Empowerment: Empowering women to achieve financial independence and style their own lives.
• •Community & Sisterhood: Fostering a supportive network of women (ambassadors and customers).
• •Flexibility: Offering a business model that allows women to work on their own terms.
• •Giving Back: Commitment to charitable causes, particularly those supporting women and children.
• •Style & Joy: Helping women express themselves and find joy through fashion and accessories.
• •Impact: Believing in making a positive impact on the lives of women and their families.
• •Ethical Practices & Sustainability (stated): Working with artisans respectfully, using eco-friendly packaging, and committing to sustainability.

Best Practices

• •Empower Through Language: Use strong, positive verbs and uplifting adjectives. Focus on benefits that go beyond the product itself, such as confidence, joy, and independence. Frame challenges as opportunities for growth.
• •Foster Community: Address the audience directly and inclusively ("you," "we," "our community," "sisterhood"). Encourage interaction and sharing. Highlight stories of ambassadors and customers.
• •Keep it Aspirational yet Relatable: Showcase stylish and beautiful products and lifestyles, but ensure the messaging remains grounded and achievable. Avoid overly exclusive or intimidating language.
• •Be Authentic and Transparent (within brand guidelines): While maintaining a positive image, acknowledge the journey (as seen in founder stories). If addressing the business opportunity, be clear about what it entails while focusing on the supportive aspects of the brand.
• •Infuse Joy and Positivity: Use an optimistic and enthusiastic tone. Focus on celebration, self-expression, and the happiness that style can bring. Encourage a "good vibes only" approach in communications.

Social Perception

A social selling company that provides valuable opportunities for women, focusing on community and giving back. Actively tries to differentiate itself from negative MLM stereotypes by emphasizing its technology, support for ambassadors, and lack of high inventory requirements for sellers.

Copy Examples

• •Headline: Style Your Story. Empower Your Life. Body: Discover accessories that do more than just adorn. They tell your tale of strength, joy, and the beautiful journey you’re on. Join a community that celebrates every chapter. #StellaDotStyle #EmpoweredWomen
• •Headline: More Than Jewelry. It's Your Spark. Body: Find those perfect pieces that make you feel radiant, confident, and ready to conquer your day. At Stella & Dot, we believe every woman deserves to sparkle. Wear your joy. #StellaDotJoy #ConfidenceLooksGoodOnYou
• •Headline: Join the Sisterhood of Style & Success. Body: Looking for a way to shine, on your own terms? Become a Stella & Dot Ambassador and turn your passion for style into a flexible, rewarding journey. We provide the tools, you bring the brilliance. Let's rise together! #StellaDotAmbassador #FemaleEntrepreneur
• •Headline: Little Luxuries, Big Impact. Body: Each Stella & Dot piece is designed with love and crafted with care. When you shop with us, you're not just finding your new favorite accessory – you're supporting a community of inspiring women and impactful causes. Look good, feel good, do good. #StellaDotImpact #ShopWithPurpose
• •Headline: Your Everyday Glam, Elevated. Body: From work-from-home chic to weekend wonderful, our versatile collection is designed to fit your life and elevate your style effortlessly. Discover pieces as dynamic and brilliant as you are. #StellaDot #VersatileStyle #EverydayElegance