Brand Tone

Passionate & Caring, Informative & Educational, Trustworthy & Reassuring, Enthusiastic & Positive, Community-Oriented

Brand Values

• •Pet Well-being First (Pets First Always)
• •Natural & Premium Quality Ingredients
• •Safety & Transparency
• •Ancestral Nutrition (Power of Raw)
• •Giving Back & Animal Advocacy
• •Convenience for Pet Parents
• •Made in the USA

Best Practices

• •Always Lead with Love & Passion for Pets: Every piece of copy should reflect a genuine care for animal well-being. Use warm, emotive language when talking about pets and the pet-parent bond.
• •Prioritize Transparency and Honesty: Clearly communicate about ingredients, sourcing, and safety processes. If addressing concerns, do so openly and reassuringly.
• •Educate, Don't Just Sell: Provide valuable information about pet nutrition and the benefits of raw diets, empowering pet parents to make informed decisions.
• •Foster a Sense of Community: Use inclusive language ("pet parents," "furry family members"). Encourage interaction and share user-generated content to build a community around the brand.
• •Maintain an Enthusiastic and Positive Voice: Keep the overall tone upbeat and hopeful, celebrating the joy pets bring to our lives and the positive impact of good nutrition.

Social Perception

High Quality & Trusted, Good for Picky Eaters & Sensitive Stomachs, Expensive but Worth It, Positive Brand Engagement, Commitment to Animal Welfare

Copy Examples

• •Headline: Unleash Their Inner Wolf. Fuel Their Wild Side. Body: At Stella & Chewy's, we believe in the power of raw. Our responsibly sourced, protein-rich recipes mirror your pet's ancestral diet, packed with the nutrients they need to thrive, not just survive. Give them the vibrant health they deserve. #AllYouNeedIsRaw
• •Headline: From Our Kitchen to Yours, With Love. And a Whole Lot of Goodness. Body: Every batch of Stella & Chewy's is crafted with care in our own USA kitchen. We use only the finest, responsibly sourced ingredients – because your best friend deserves nothing less. See the difference real food makes.
• •Headline: Sensitive Tummy? Picky Eater? We Get It. Body: Finding the perfect food can be a journey. Stella & Chewy's offers a variety of delicious, easily digestible raw and natural options. Made with limited ingredients and packed with goodness to bring joy back to mealtime.
• •Headline: More Than Just Food. It's a Promise. Body: Our commitment goes beyond the bowl. With every purchase, you support our Journey Home Fund, helping senior pets find loving forever homes. Nourish your pet, and help another in need.
• •Headline: The Secret's Out: Pets Thrive on Real, Raw Nutrition. Body: Join the thousands of pet parents who've witnessed the Stella & Chewy's transformation. Vibrant coats, happy tummies, and boundless energy start with what's in their bowl. Discover the power of raw today!