Brand Tone

approachable, passionate, and educational

Brand Values

• •Artisanal Craftsmanship
• •Connection to Nature and Place
• •Community and Education
• •Authenticity and Personal Storytelling
• •Joy and Perseverance

Best Practices

• •Lead with Passion: Always let the genuine love for the craft and the inspiration behind the work shine through. Use evocative language that describes the feeling and process of creating.
• •Tell the Story: Every piece has a backstory. Share the inspiration—whether it's a walk in the countryside, a piece of folklore, or a childhood memory—to create a deeper connection with the audience.
• •Be Educational and Encouraging: When talking about the process or workshops, demystify the craft. Use an encouraging and supportive tone to make art feel accessible to everyone.
• •Emphasize "Handmade" and "Limited Edition": Consistently use terms that highlight the value of the craft, such as "hand-carved," "hand-printed," "original," and "limited edition," to reinforce the brand's artisanal nature.
• •Maintain a Personal, Approachable Voice: Write as the artist, Haychley. Use "I" and "my" to share personal thoughts and studio updates. This authenticity builds trust and distinguishes the brand from larger, impersonal companies.

Social Perception

Stellabox Designs is perceived as a high-quality, authentic artisan brand. Customers consistently praise the beauty of the prints, the quality of the materials used, and the excellent customer service, often mentioning the "lovely, friendly seller" and personal touches like handwritten notes. She is seen as a respected and integral part of the local Norfolk art community, supported by fellow makers and recognized in local press. The brand is viewed as both professional and deeply personal, a successful small business driven by a passionate and talented individual.

Copy Examples

• •There's a quiet magic in the carving. Each line cut from the lino is a decision, a step closer to the final image. I love how the world seems to slow down, just for a moment, with the tool in my hand. This little wren is starting to emerge, and I can't wait to see him in ink. #LinoCut #Printmaking #SlowLiving #Handmade
• •Channeling the fierce spirit of the jungle, this 'Warrior' cat print is a tribute to the quiet strength within. Hand-carved and printed with rich, black ink on archival paper, each limited-edition piece captures the untamed elegance of our feline friends. A perfect reminder that courage comes in all shapes and sizes.
• •Ever wanted to create your own prints? Join our weekend linocut workshop and discover the joy of printmaking. I'll guide you through every step, from designing and carving your block to pulling your very first print. No experience necessary—just bring your curiosity! Let's make something beautiful together. #NorwichEvents #ArtWorkshop #LearnToPrint
• •Hello from the studio! This month, inspiration struck in the quiet corners of the Norfolk Broads. The rustle of the reeds and the long evening shadows have inspired a new reduction print, and I'm sharing a sneak peek with you first. There's a story in every landscape, and I feel so privileged to share this one with you. #NorfolkBroads #NewWork #ArtistLife
• •Come say hello! We're all set up at the Holt Sunday Market today with a full collection of prints, cards, and totes. It's so wonderful to connect with you all in person and share the stories behind the art. Find the perfect, handcrafted piece for your home. #ShopLocal #Norfolk #MakersMarket