Brand Tone

friendly, approachable, and fashion-conscious

Brand Values

• •Passion for Fashion
• •Customer Connection
• •Curated Selection
• •Family Roots & Dedication
• •Joy and Celebration

Best Practices

• •Incorporate the narrative of passion, sisterhood, and curated fashion into your communication. This personal touch makes the brand relatable.
• •Employ positive, upbeat wording. Make customers feel like they're part of a stylish and friendly community.
• •Emphasize that items are specially selected, reinforcing the idea of a thoughtful collection rather than mass-produced goods.
• •Respond to comments and messages in a warm and approachable manner, maintaining the friendly persona across all platforms.
• •Ensure that the tone of your copy is reflected in your visual branding (photography style, graphics) for a cohesive brand experience.

Social Perception

Customers and the public generally perceive Stella Blu as a chic and trendy boutique offering a good selection of contemporary women's clothing and accessories. The brand is seen as a local favorite in its physical location, and its online presence aims to extend this appeal. The aesthetic is appreciated, and they are followed for fashion inspiration. The "About Us" story resonates with a narrative of a dream realized through passion and hard work. There is no significant negative sentiment found in online mentions or reviews directly related to the boutique.

Copy Examples

• •Sunshine & new styles have arrived! ☀️ Freshen up your wardrobe with our latest collection – handpicked just for you. Tap to shop your new favorite outfit! #StellaBluStyle #NewCollection #BoutiqueFashion #MustHaves #ShopLocal
• •Hello [Season]! 🍂 Embrace the new season with Stella Blu. From cozy knits to statement pieces, find everything you need to look and feel fabulous. Visit us in-store or online at stellabluboutique.com for your fall fashion fix! #FallFashion #StellaBluBoutique #TrendyStyle #MountainBrookAL
• •Your Dream Wardrobe Awaits. Discover curated collections and timeless pieces at Stella Blu. Shop now for a touch of everyday chic.
• •✨ You Deserve a Little Sparkle - Stella Blu Inside! ✨ (Email body focusing on new jewelry or embellished items, with a friendly, slightly playful tone).
• •OOTD inspo coming in hot! 🔥 Which look is your fave? Let us know in the comments! 👇 #StellaBluOOTD #FashionTikTok #StyleInspo #BoutiqueFinds #GetTheLook