Brand Tone

Passionate, Narrative-Driven, and Reverent.

Brand Values

• •Narrative Depth
• •Artistic Collaboration
• •Passion Over Commerce
• •Quality and Craftsmanship
• •Imagination

Best Practices

• •Always Lead with Story: Whether in a product description or a social media post, start with the character's narrative. The 'who' is more important than the 'what.'
• •Use 'Reverent' Language: Refer to the miniatures as 'characters,' 'personalities,' or 'souls.' Refer to the customers as 'artists,' 'painters,' or 'fellow storytellers.' This elevates the product and the consumer.
• •Embrace the Founders' Voice: Maintain the personal, passionate, and slightly vulnerable tone from the 'About Us' page. Writing in the first person ('we believe,' 'our dream was') can reinforce this authenticity.
• •Ask Questions to Encourage Imagination: Prompt engagement by asking questions like, 'What colors does her magic weave?' or 'What chapter of his life will you paint?' This aligns with the value of collaborative storytelling.
• •Maintain a Premium Lexicon: Use words like 'exquisite,' 'fine resin,' 'sculpt,' 'narrative,' and 'artistry' to consistently reinforce the high-quality, premium perception of the brand. Avoid generic e-commerce terms like 'hot new item' or 'limited-time sale.'

Social Perception

Stella Argentis is perceived as a premium, artist-focused brand within the miniature painting community. It is respected for its unique, character-driven sculpts that stand out from more generic fantasy wargaming miniatures. Customers are not just buying a model; they are buying a protagonist for their own artistic projects. The personal story of the founders resonates well, giving the brand an authentic and trustworthy reputation.

Copy Examples

• •Some characters are born in fire and shadow. Meet 'Kaelen the Forsaken.' His is a story of a pact made in desperation and a nobility that refuses to be extinguished. Every detail of this 75mm sculpt tells a piece of his journey. What story will your brushstrokes tell? #StellaArgentis #MiniaturePainting #FantasyArt #CharacterDesign #ResinMiniatures
• •She is not just a warrior; she is a queen who has fought for every inch of her throne. 'Shivka the Lioness' carries the weight of her pride and the wisdom of her ancestors. From the intricate detailing on her armor to the defiant gaze in her eyes, this model is a narrative waiting to be painted. She has lived her adventure; now, it's time to begin yours.
• •We didn't start with a business plan. We started with a character sheet. For years, these heroes and villains lived in our imaginations, sharing our triumphs and failures around a game table. Stella Argentis is our way of giving them form, of sharing their souls with a community of artists who understand that a miniature isn't just a model—it's a memory, a story, a life.
• •Her story is waiting for your colors... Hi [Artist Name], This month, we delve into the world of 'Erundyl, Prince of Dawn.' [Image of the model]. He has seen empires rise and fall, but his greatest story has yet to be told. It's waiting for you. Discover the lore behind our latest release and see how other artists in our community are bringing him to life.
• •Tired of painting nameless heroes? Elevate your art with characters that have a soul. Stella Argentis offers exquisitely detailed resin miniatures, each with a deep, personal history. Challenge yourself with a protagonist, not just a model. Discover a story worth painting.