Brand Tone

Professional yet Approachable, Knowledgeable and Passionate, Community-Oriented and Engaging, Eclectic and Unique

Brand Values

• •Quality and Authenticity
• •Artistic Diversity and Representation
• •Customer Connection and Service
• •Passion for Art
• •Community Engagement
• •Legacy

Best Practices

• •Embrace "Passionately Professional": Always convey deep knowledge and expertise, but let genuine enthusiasm and love for the art shine through. Avoid overly academic or dry language. Mix informative content with engaging storytelling.
• •Highlight Uniqueness: Continuously emphasize what makes Steffich Fine Art different – the eclectic mix of art (fine art, rock and roll, kinetic sculptures), the Salt Spring Island charm, and the approachable "cool" factor.
• •Be "Occasionally Witty" and Approachable: As suggested by their own website copy ("Got questions? We're all ears (and occasionally witty)!"), inject personality and warmth into communications. Use welcoming language and be open to interaction.
• •Storytelling is Key: For artworks, artists, and even the gallery itself, focus on telling compelling stories. Share the history, the inspiration, the impact. This resonates more than just listing facts. Their YouTube artist interviews are a good example of this in practice.
• •Maintain Visual Consistency with an Edge: Ensure that all visual materials (website, social media, print) reflect the quality of the art, but don't be afraid to show the gallery's unique personality. This could mean clean, professional layouts for fine art, with slightly more dynamic or nostalgic designs when showcasing the Rock and Roll collection.

Social Perception

Highly Respected and Trusted, Unique and "Cool", Welcoming and Unpretentious, Expert and Helpful

Copy Examples

• •Beyond the Canvas. Since 1992, Steffich Fine Art has been Salt Spring Island's home for extraordinary art. From iconic Canadian masters to the vibrant pulse of contemporary creators and the timeless energy of rock and roll legends, discover pieces that speak to your soul. Visit us and find 'not your average' art experience.
• •Step into the world of [Artist Name]. Their latest collection, [Collection Name], masterfully [brief description of style/theme], evoking [emotion/thought]. We're thrilled to showcase this visionary talent. Explore their works online or feel the impact in person at the gallery. #SteffichFineArt #[ArtistName] #ContemporaryArt #SaltSpringArt
• •It's Only Rock and Roll... But We LIKE It! 🤘 Journey back to the Fillmore West and beyond with our curated collection of vintage concert posters and iconic photography. Steffich Fine Art brings you tangible pieces of music history. Own a legend. #RockAndRollArt #VintagePosters #MusicHistory #SteffichCool
• •Curious about your collection? Our 'What's It Worth?' ethos means we’re passionate about uncovering the stories and value behind your treasures. With expert eyes and a friendly approach, Steffich Fine Art offers complimentary appraisals. Let’s explore your art's legacy together. #ArtAppraisal #SteffichFineArt #SaltSpringIsland #ArtExperts
• •You're Invited! Join us for the opening of '[Exhibition Name]', a stunning showcase of [brief description]. Experience an evening of exceptional art, engaging conversations, and the unique spirit of Steffich Fine Art. [Date, Time, Location]. We believe art is a conversation – come be a part of it. #ArtExhibition #GalleryOpening #SaltSpringEvents #SteffichCommunity