Brand Tone

Authentic, Nature-Inspired, Community-Oriented, Welcoming, Passionate (about tea and the outdoors). Secondary: Playful, Approachable, possibly Humorous.

Brand Values

• •Quality & Craftsmanship: Sourcing the highest quality teas and botanicals, expertly crafted blends, 75% organic or organic-blended ingredients, no artificial colors/flavors.
• •Nature & Inspiration: Deep connection to the mountains and outdoors, reflected in branding, product names, and company ethos ("Inspired By The Mountains," "Wilderness Line").
• •Community Focus: Strong commitment to supporting the local Gallatin Valley community through various initiatives (environment, arts, social equity). Aiming to be a place for connection and conversation.
• •Sustainability & Responsibility: Use of 100% compostable packaging, composting waste from the tea house, and minimizing their carbon footprint.
• •Approachability & Inclusivity: Making the world of tea accessible and enjoyable for everyone.
• •Wellness: Connecting tea to well-being, tranquility, and joyful alertness.

Best Practices

• •Root in Authenticity: Always let the genuine love for tea, nature, and community shine through. Avoid overly corporate or generic language. Share real stories and connections.
• •Embrace the "Mountain" Metaphor: Consistently weave in language and imagery that evokes the outdoors, mountains, wilderness, and the sense of place (Bozeman, Montana). This is a core differentiator.
• •Highlight Quality and Craftsmanship: Use descriptive words that convey the premium nature of the teas, the care in sourcing, and the natural ingredients. Mention organic aspects and the absence of artificial additives where appropriate.
• •Foster Community Connection: Frame messaging around shared experiences, conversations, and local engagement. Encourage interaction and make customers feel like part of the Steep Mountain family.
• •Adapt, Don't Dilute, Across Platforms: While the core tone remains consistent, adjust the delivery for different channels. For instance, be more playful and visual on TikTok or Instagram, while maintaining a slightly more detailed and informative tone on the website or in newsletters, without losing the foundational warmth and nature-inspired voice.

Social Perception

Customers: View Steep Mountain Tea very positively. They are seen as providers of high-quality, delicious teas and a welcoming, aesthetically pleasing tea house experience. The connection to Bozeman and Montana is a clear part of their identity. Public/Community: Perceived as a locally-owned business that is invested in its community and environment. Their efforts in sustainability and community support likely contribute to a positive public image. The brand seems well-respected within its local context.

Copy Examples

• •Headline: Find Your Peak Moment. Body: Our mountain-inspired loose leaf teas are crafted in Bozeman, Montana, to bring the wild serenity of nature to your cup. Taste the adventure. #SteepMountainTea #MontanaInspired
• •Headline: More Than Just Tea. It's Community. Body: At Steep Mountain Tea, we believe in the power of connection. Every cup shared, every blend crafted, is a step towards a more vibrant community. Join us. #BozemanTea #CommunityLove
• •Headline: Sip Sustainably. Body: From our 100% compostable packaging to our ethically sourced leaves, enjoy a brew that’s as kind to the planet as it is to your palate. #SustainableSips #EcoFriendlyTea #SteepResponsibly
• •Headline: Your Daily Dose of Wilderness Wellness. Body: Escape the everyday with Steep Mountain Tea. Our handcrafted blends, inspired by the rugged beauty of Montana, offer tranquility and joyful alertness in every sip. #TeaForWellness #MountainCrafted
• •Headline (Playful for TikTok/Instagram Reel): Mountain mornings hit different. ⛰️☀️ Fuel your adventure (or just your Tuesday) with our [Tea Name] blend. What's in your mug? #SteepTheDay #TeaTime #BozemanVibes