Brand Tone

playful, bold, and expressive

Brand Values

• •Self-Expression
• •Bold Aesthetics
• •Protective Functionality
• •Quality Assurance
• •Eco-Consciousness

Best Practices

• •Lead with Attitude, Follow with Features: Start with a bold, playful, or witty statement to grab attention. Immediately follow up with the practical benefits (e.g., "360 protection," "MagSafe compatible") to ground the fun in function.
• •Use Energetic and Active Language: Employ strong verbs and a direct, conversational tone. Write as if you're talking to a friend who appreciates bold style. Avoid passive or overly technical corporate language.
• •Embrace the Visuals: The brand is highly visual. Copy should always complement this by using descriptive, vibrant words like "electric," "vibrant," "glowing," and "eye-catching" to paint a picture that matches the product's look.
• •Keep it Confident and Direct: Use confident and unapologetic language. Phrases like "You deserve to express yourself loudly" and "style that holds up to real life" reinforce the brand's belief in its own product and its customers' identity.
• •Incorporate "You"-Centric Messaging: Frame the narrative around the customer. Focus on how the product allows *them* to be more expressive, bold, or secure. Use phrases like "Your vibe," "Your style," and "Protect your device" to make the connection personal.

Social Perception

Perceived as a provider of trendy, colorful, and visually unique phone cases, ideal for making a fashion statement. Positive perception based on bold aesthetics, but tempered by some customer concerns about long-term durability and quality, suggesting style may sometimes override function. Perception is largely product-experience dependent due to limited social media engagement.

Copy Examples

• •Your phone is naked. And boring. Dress it in something that actually screams 'you'. Our new Chroma Case collection is here. Stop blending in. #SteepLab
• •Life’s too short for beige. Go full-throttle color with the Neon Highlighter Case. It’s not just ridiculously bright; it’s built with a shock-absorbent frame to survive your daily chaos. Shine on. Protect on.
• •Hey, you dropped this 👉 BOREDOM. Let's fix that. Our Flowing Neon Sand cases are back in stock and ready to turn your phone into a conversation starter. Plus, they glow in the dark. You're welcome.
• •BE CREATIVE ⭑ BE BOLD ⭑ BE PROTECTED. STEEPLAB cases offer eye-catching style and drop-tested defense. Find your vibe.
• •Still thinking about it? Your phone told us it wants a personality. Don't let it down. Get 15% off your first STEEPLAB case and let your true colors show.