Brand Tone

Approachable & Welcoming, Educational & Passionate, Modern & Stylish, Community-Focused & Friendly, Mindful & Calm

Brand Values

• •Quality & Authenticity
• •Slow Living & Mindfulness
• •Community & Connection
• •Accessibility & Inclusivity
• •Sustainability
• •Cultural Appreciation & Modernization

Best Practices

• •Embrace "Approachable Expert": Write as if you're a knowledgeable friend sharing a passion, not a distant authority. Use clear, simple language while still conveying expertise. Avoid overly technical jargon unless explained in an accessible way.
• •Prioritize "Mindful" Language: Incorporate words and phrases that evoke calm, presence, and sensory experience (e.g., "savor," "unwind," "aromatic," "serene," "discover").
• •Keep it Modern & Clean: Mirror the teahouse's aesthetic in your copy. Be concise and visually appealing. Use contemporary language where appropriate, but avoid slang that might quickly feel dated.
• •Foster Community in Your Words: Address your audience directly (using "you," "we," "us"). Encourage interaction, share customer stories (with permission), and highlight community events and collaborations.
• •Tell the Story: Weave in the narrative of "slow living," the founders' passion, the origin of the teas, and the cultural significance in a way that is engaging and relatable, not preachy. Connect the experience of drinking tea to broader values of connection and mindfulness.

Social Perception

Positive & Appreciative, A Haven for Tea Lovers & Beginners, Calm Oasis, Innovative, Community Hub, Authentic Experience

Copy Examples

• •Pause. Sip. Connect. ✨ Step into your calm oasis in the heart of Chinatown. At Steep LA, we believe in the simple magic of a perfectly brewed cup and the joy of shared moments. Discover your new favorite tea ritual with us. #SteepLA #SlowLiving #TeaCommunity #LAChinatown #ModernTea
• •Experience Tea, Reimagined. Steep LA brings ancient traditions to modern life. Explore handpicked artisanal teas, mindful moments, and a vibrant community space. Welcome to your tea sanctuary.
• •Curious about Kung Fu Tea? 🤔 Join us for an evening of discovery! Our founders, Sam & Lydia, will guide you through the art and stories behind our favorite brews. No experience needed – just an open mind and a love for great tea! Limited spots. Link in bio to book. #SteepLATasting #TeaWorkshop #LearnAboutTea #ChinatownEvents #LACommunity
• •Meet our Mountain Whisper Oolong – a journey in every cup. Hand-sourced from the highlands of Taiwan, this fragrant tea offers notes of [flavor note 1] and [flavor note 2]. Perfect for a quiet afternoon or sharing with friends. Brew, breathe, and enjoy the stillness. #ArtisanalTea #SteepLAOnline #OolongLove #MindfulSipping
• •Your daily dose of zen, brewing now in Chinatown! 🥢🍵 From traditional tea ceremonies to our new 'Steeped Moments' subscription, we're making authentic tea accessible & fun. Come say hi! #SteepLA #ChinatownLA #TeaTime #SupportLocalLA #ModernTradition #TeaCeremony