Brand Tone

Innovative & Modern, Conscious & Responsible, Passionate & Enthusiastic, Approachable & Friendly, Quality-Focused

Brand Values

• •Sustainability & Environmental Stewardship
• •Quality
• •Convenience & Accessibility
• •Innovation
• •Ethical Practices & Purpose Beyond Profit
• •Community

Best Practices

• •Lead with Purpose: Always weave in the "why" behind Steeped Coffee – its commitment to sustainability, ethical practices, and quality. This isn't just coffee; it's "Coffee Without Compromise."
• •Balance Innovation with Simplicity: Highlight the revolutionary nature of the brewing method but always bring it back to how easy and accessible it is for the user ("brews like tea," "just add water").
• •Use Enthusiastic & Positive Language: Convey genuine passion for coffee and the brand's mission. Words like "revolutionize," "game changer," "delicious," "perfect cup" reflect this. Maintain a friendly, approachable, and inviting tone.
• •Emphasize "And," Not "Or": Steeped offers quality *and* convenience, great taste *and* sustainability. Copy should reflect that consumers don’t have to choose or compromise.
• •Be Transparent and Authentic: As a B Corp, transparency is key. Share stories about sourcing, the impact of purchases, and the journey of the company. This builds trust and resonates with conscious consumers. Your communication guidelines should establish a clear voice and tone.

Social Perception

Positive for Innovation and Convenience, Appreciation for Sustainability, Good Coffee Quality, Seen as a Game Changer, Growing Brand with Investor Interest, Slight Learning Curve/Preference

Copy Examples

• •Tired of compromising taste for convenience? Steeped Coffee delivers rich, specialty coffee in a revolutionary single-serve bag. Brew barista-quality coffee anywhere, anytime. No machines, no mess, just pure flavor. Experience the future of coffee. #SteepedInnovation #QualityCoffee
• •Your daily coffee ritual, now completely guilt-free. Steeped Coffee bags and packaging are fully compostable, so you can enjoy an exceptional cup while caring for our planet. Join us in brewing a better, greener future. 🌎 #SteepedSustainably #EcoFriendlyCoffee #BCorp
• •Life's an adventure. Your coffee should keep up. With Steeped, a premium cup is just moments away – whether you're conquering a mountain or your morning commute. Just add hot water and take your moment. #SteepedAnywhere #CoffeeOnTheGo #SimpleBrew
• •We believe in coffee that does good, from bean to cup. Steeped partners with ethical farms and gives back with every purchase. Taste the quality, feel the impact. Become part of the Steeped community. #PurposeBeyondProfit #EthicalCoffee #SteepedTogether
• •No more pod guilt! No more instant disappointment! Steeped Coffee reimagines single-serve with incredible taste and zero waste. It's the fresh, craft coffee experience you love, made unbelievably simple. Ready to fall in love with coffee all over again? #CoffeeReimagined #SteepedRevolution #JoyInACup