Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Appreciative & Reverent, Quality-focused & Meticulous, Community-oriented & Welcoming, Slightly Premium/Aspirational

Brand Values

• •History & Heritage: Preserving and celebrating the legacy of classic cycling.
• •Quality & Craftsmanship: Valuing well-made, handmade steel bicycles and meticulous restoration.
• •Authenticity: Ensuring bikes are genuine and period-correct.
• •Passion for Cycling: A genuine love for the sport and its culture.
• •Customer Satisfaction: Providing excellent service and high-quality products.
• •Community: Fostering a space for cycling enthusiasts to connect (evident through their café).
• •Aesthetic Appeal: Recognizing the beauty and timeless design of vintage bicycles.

Best Practices

• •Emphasize Heritage and Storytelling: Every bike has a history. Weave narratives about the era, the craftsmanship, and the legendary names associated with the bikes. Use phrases like "golden age of cycling," "iconic," "legendary."
• •Focus on Quality and Meticulous Detail: Highlight the rigorous authentication and restoration process. Use words like "meticulously restored," "expertly authenticated," "period-correct," "craftsmanship," "unparalleled quality."
• •Speak with Passion and Enthusiasm: Let genuine love for vintage cycling shine through. Use evocative language that appeals to the sensory experience of riding a classic steel bike.
• •Be Knowledgeable and Authoritative (but approachable): Share expertise confidently but avoid overly technical jargon unless clearly explained. Position the brand as a trusted guide in the world of vintage cycling.
• •Maintain a Premium Yet Inclusive Feel: While the products are high-end, the tone should still welcome all cycling enthusiasts who appreciate history and quality. The café helps bridge this, so extend that welcoming, community feel to online communications where appropriate.

Social Perception

Highly regarded by enthusiasts & collectors willing to pay a premium for authenticated, restored machines. Perceived as expensive by price-conscious buyers. Seen as a reputable and passionate company specializing in high-quality vintage cycling goods. The café is perceived as a welcoming spot with good food and coffee, creating a positive local image and a community hub.

Copy Examples

• •Headline: Rediscover the Soul of Cycling. Body: Each Steel Vintage Bike is more than just a bicycle; it's a meticulously restored piece of cycling history, ready to write its next chapter with you. Experience the unparalleled ride of legendary steel. Call to Action: Explore Our Collection.
• •Headline: Own a Legend. Ride with History. Body: From the cobbled climbs of L'Eroica to your favorite Sunday route, our expertly authenticated vintage bicycles offer timeless performance and undeniable character. We sweat the details, so you can enjoy the journey. Call to Action: Find Your Dream Bike.
• •Headline: Beyond the Frame: The Steel Vintage Experience. Body: It’s about the creak of the leather saddle, the gleam of polished Campagnolo, the story behind every marque. We share your passion, meticulously sourcing and restoring icons from cycling’s golden age. Call to Action: Visit Our Berlin Showroom & Café.
• •Headline: Craftsmanship That Endures. Stories That Ride On. Body: In an era of disposability, a Steel Vintage Bike is an investment in enduring quality. Our master mechanics breathe life back into these legends, ensuring they ride as beautifully as they look. Call to Action: Shop Vintage Components & Apparel.
• •Headline: The Heart of Cycling Beats in Steel. Body: Feel the connection to the road, the heritage in every pedal stroke. Steel Vintage Bikes brings you the authentic thrill of classic cycling, backed by unparalleled expertise and a passion for perfection. Call to Action: Learn About Our Restoration Process.