Brand Tone

Friendly and Approachable, Proudly American & Texan, Quality-Oriented and Professional, Customer-Centric & Appreciative

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Family-Owned Small Business
• •American Made
• •Personalization & Customization

Best Practices

• •Emphasize "Made in Texas/USA": Consistently highlight the American-made and Texas-based aspect of the products, appealing to patriotism and support for local businesses.
• •Use Friendly, Inclusive Language: Employ welcoming and appreciative language. Address customers directly (e.g., "your home," "your vision"). Phrases like "We're here to help," "Thank you for your support" foster a positive connection.
• •Highlight Quality and Craftsmanship: Use descriptive words that convey durability, precision, and artistry (e.g., "high-quality carbon steel," "expertly crafted," "durable finish," "meticulous detail").
• •Showcase Personalization: Clearly communicate the ability to customize products. Use phrases like "personalized for you," "custom-made," "bring your ideas to life" to emphasize this unique selling proposition.
• •Incorporate Customer-Centric Values: Regularly reiterate a commitment to customer satisfaction. Mention being a "family-owned business" to build trust and a personal connection. Share positive customer testimonials in marketing materials where appropriate.

Social Perception

Positive Customer Experiences, Reliable and Responsive, High-Quality Products, Support for Small Business, Trusted for Gifts

Copy Examples

• •Headline: Crafted with Texas Pride, Just For You. Body: Bring your vision to life with our custom metal art. From personalized family name signs to unique outdoor decor, each piece is made from high-quality American steel and finished to perfection. Support a family business and get a piece you’ll cherish forever. What can we create for you today?
• •Headline: The Perfect Gift, Forged in the USA. Body: Looking for something truly special? Our personalized metal signs are handcrafted in our Texas workshop with attention to every detail. Durable, beautiful, and made to last – give a gift that stands out. Shop Steel Fox Designs.
• •Headline: Your Home, Your Story, Beautifully Etched in Steel. Body: At Steel Fox Designs, we’re a family business passionate about quality. We use top-grade materials and expert craftsmanship to create stunning metal decor that tells your story. Let's make your house a home, together.
• •Social Media Post: 🇺🇸✨ From our family to yours, thank you for supporting American-made! Each Steel Fox Designs piece is crafted with care right here in Brazoria, Texas. We love seeing our custom metal art find a special place in your homes. Share a pic of your #SteelFoxDesigns!
• •Product Description Snippet: Made with high-quality American carbon steel and a durable powder-coated finish, this [Product Name] is built to withstand the elements and become a lasting treasure. Proudly made in Texas by our family at Steel Fox Designs.